Description
SWOT ANALYSIS OF CAMBAY HOTELS AND RESORTS
Cambay Hotels and Resorts
Parent Company
Neesa Group
Category
Hotels and resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Five Star Hotel
Fast Execution of Projects (moved from 20 rooms to 1000 rooms in USP just 6 years) STP
Leisure Travelers, Business Travelers, Conferences, Exhibitions, Segment Weddings
Target Group
Upscale, Corporates in Tier 2 and 3 cities
Positioning
Five Star Hotels and Resorts in SWOT Analysis
1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala 2. ISO 9001:2000 Certified adds to its credibility 3. They are planning 10 more hotels all across India 4. Cambay Golf Club is amongst India’s best golf courses 5. Very strong presence in Gujarat and Rajasthan Strength 6. Famous for quality and taste of food served
1. Low brand recall in states other than Gujarat and Rajasthan Weakness 2. Limited market share
Opportunity
1. MICE (Meetings, Incentives, Conferences & Exhibitions)
2. Digitalization and innovations through technology 3. Increasing demand for hotels that portray Indian culture and its royalty 4. Government support to push tourism in India
1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by Threats already existing players due to the high initial investment Competition
1. Welcom Group 2. The Lalit Competitors 3. Orchid Group
doc_134571390.docx
SWOT ANALYSIS OF CAMBAY HOTELS AND RESORTS
Cambay Hotels and Resorts
Parent Company
Neesa Group
Category
Hotels and resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Five Star Hotel
Fast Execution of Projects (moved from 20 rooms to 1000 rooms in USP just 6 years) STP
Leisure Travelers, Business Travelers, Conferences, Exhibitions, Segment Weddings
Target Group
Upscale, Corporates in Tier 2 and 3 cities
Positioning
Five Star Hotels and Resorts in SWOT Analysis
1. Boasts 8 properties spread across Gujarat, Rajasthan and Kerala 2. ISO 9001:2000 Certified adds to its credibility 3. They are planning 10 more hotels all across India 4. Cambay Golf Club is amongst India’s best golf courses 5. Very strong presence in Gujarat and Rajasthan Strength 6. Famous for quality and taste of food served
1. Low brand recall in states other than Gujarat and Rajasthan Weakness 2. Limited market share
Opportunity
1. MICE (Meetings, Incentives, Conferences & Exhibitions)
2. Digitalization and innovations through technology 3. Increasing demand for hotels that portray Indian culture and its royalty 4. Government support to push tourism in India
1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by Threats already existing players due to the high initial investment Competition
1. Welcom Group 2. The Lalit Competitors 3. Orchid Group
doc_134571390.docx