Description
SWOT ANALYSIS OF CALVIN KLEIN
Calvin Klein
Parent Company
Phillips-Van Heusen
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Between Love and Madness lies obsession
USP
Comfort that wearer gets STP
Segment
Customers looking for high end best products, fashion conscious
Target Group
Urban upper class youth and business executives
Positioning
Rich and quality product for the rich SWOT Analysis
1. Modern and minimalistic brand with excellent brand equity 2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc 3. Strong brand name and good marketing 4. Global distributed system is excellent and has a reach in over 21 countries 5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good Strength consumer awareness
1. Products are expensive and premium which means limited target audience, and brand switching Weakness 2. Fake imitation and duplicate products are affecting sales
1. Population growth, development and economic integration 2. Development of internet, and other mass media where brand penetration can happen Opportunity 3. great opportunity in developing countries like India
1. Customer needs and changing perception 2. Global factors like high tax implications, High inflation which affects buying behavior of consumer 3. Customers look for high quality with low price hence high chances Threats of brand switching Competition
1.Tommy Hilfiger 2. Ralph Lauren 3. Jockey 4. Hugo Boss 5. Donna Karen Competitors 6. Giorgio Armani
doc_287236166.docx
SWOT ANALYSIS OF CALVIN KLEIN
Calvin Klein
Parent Company
Phillips-Van Heusen
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Between Love and Madness lies obsession
USP
Comfort that wearer gets STP
Segment
Customers looking for high end best products, fashion conscious
Target Group
Urban upper class youth and business executives
Positioning
Rich and quality product for the rich SWOT Analysis
1. Modern and minimalistic brand with excellent brand equity 2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc 3. Strong brand name and good marketing 4. Global distributed system is excellent and has a reach in over 21 countries 5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good Strength consumer awareness
1. Products are expensive and premium which means limited target audience, and brand switching Weakness 2. Fake imitation and duplicate products are affecting sales
1. Population growth, development and economic integration 2. Development of internet, and other mass media where brand penetration can happen Opportunity 3. great opportunity in developing countries like India
1. Customer needs and changing perception 2. Global factors like high tax implications, High inflation which affects buying behavior of consumer 3. Customers look for high quality with low price hence high chances Threats of brand switching Competition
1.Tommy Hilfiger 2. Ralph Lauren 3. Jockey 4. Hugo Boss 5. Donna Karen Competitors 6. Giorgio Armani
doc_287236166.docx