Description
SWOT ANALYSIS OF CALLAWAY
Callaway
Parent Company
Callaway
Category
Engine Manufacturer
Sector
Automobiles
Tagline/ Slogan
Powerfully Engineered Automobiles
USP
Customized modifications for a large variety of Chevrolet cars STP
Segment
Premium Car owner looking for more performance from their cars
Target Group
Upper middle class men
Positioning
Engineering to improve performance of vehicles SWOT Analysis
1. Known for modifying Chevrolet cars 2. Specializes in modifying & improving engine performance 3. Also modifies automobiles like Mercedes, Alfa Romeo, Mazda & so on 4. Popular design and modifications makes it a well known brand in Strength US
1. They depend on manufacturers like Chevrolet for models to make, modify & sell. 2. They do not manufacture any automobiles of their own, but only modify them Weakness 3. Brand recall globally is very low and has small market share
1.They can get into agreements with manufacturers to become Opportunity exclusive authorized modifiers 2. Look for tie-ups with manufacturers for motorsport events which
can be mutually beneficial 3.They can look at smaller engine vehicles & emerging markets which have high volumes
1. The current macro-economic scenario will make sale of these kits difficult 2. Increasing environmental awareness is leading to people moving away from such kits as they reduce fuel efficiency & also pollute more than the normal engine 3.Many manufacturers do not like their products being modified as Threats they believe that modifying degrades the products quality Competition
1. Honda 2. Toyota Competitors 3. Chevrolet
doc_404085455.docx
SWOT ANALYSIS OF CALLAWAY
Callaway
Parent Company
Callaway
Category
Engine Manufacturer
Sector
Automobiles
Tagline/ Slogan
Powerfully Engineered Automobiles
USP
Customized modifications for a large variety of Chevrolet cars STP
Segment
Premium Car owner looking for more performance from their cars
Target Group
Upper middle class men
Positioning
Engineering to improve performance of vehicles SWOT Analysis
1. Known for modifying Chevrolet cars 2. Specializes in modifying & improving engine performance 3. Also modifies automobiles like Mercedes, Alfa Romeo, Mazda & so on 4. Popular design and modifications makes it a well known brand in Strength US
1. They depend on manufacturers like Chevrolet for models to make, modify & sell. 2. They do not manufacture any automobiles of their own, but only modify them Weakness 3. Brand recall globally is very low and has small market share
1.They can get into agreements with manufacturers to become Opportunity exclusive authorized modifiers 2. Look for tie-ups with manufacturers for motorsport events which
can be mutually beneficial 3.They can look at smaller engine vehicles & emerging markets which have high volumes
1. The current macro-economic scenario will make sale of these kits difficult 2. Increasing environmental awareness is leading to people moving away from such kits as they reduce fuel efficiency & also pollute more than the normal engine 3.Many manufacturers do not like their products being modified as Threats they believe that modifying degrades the products quality Competition
1. Honda 2. Toyota Competitors 3. Chevrolet
doc_404085455.docx