Description
SWOT ANALYSIS OF CALADRYL
Caladryl
Parent Company
Johnson and Johnson
Category
Personal Care brands - Medicine
Sector
FMCG
Tagline/ Slogan
Anti itch Lotion
Caladryl lotion is an anti-itch medication. It works in order to protect USP the skin and is also an analgesic (painkiller). STP
Segment
Personal care- skin care
Target Group
People above 5yrs from the urban households
It temporarily relieves pain and itching associated with rashes, insect Positioning bites, minor skin irritation and minor cuts. SWOT Analysis
1. Backed bt Johnson & Johnson which is one of the most trusted company 2. Positioned as a must take away for hikers 3. Strong brand presence by advertising and other media 4. Good distribution channel Strength 5. Good product quality and availability at multi-brand retail stores
1. Despite high product quality, limited brand awareness compared to a few competitors 2. Competition from other brands and local medication means limited Weakness market share growth
Opportunity
1. Tie –ups with adventure clubs 2.Bring more portable packs
3. Rural penetration through economy packs would increase sales
1.General substitutes and ointments Threats 2.Fear of getting rashes and burns for sensitive skins Competition
1.Sarna 2.Itch-Guard 3.Aveeno 4.Cortaid Competitors 5.Lanacane
doc_982175765.docx
SWOT ANALYSIS OF CALADRYL
Caladryl
Parent Company
Johnson and Johnson
Category
Personal Care brands - Medicine
Sector
FMCG
Tagline/ Slogan
Anti itch Lotion
Caladryl lotion is an anti-itch medication. It works in order to protect USP the skin and is also an analgesic (painkiller). STP
Segment
Personal care- skin care
Target Group
People above 5yrs from the urban households
It temporarily relieves pain and itching associated with rashes, insect Positioning bites, minor skin irritation and minor cuts. SWOT Analysis
1. Backed bt Johnson & Johnson which is one of the most trusted company 2. Positioned as a must take away for hikers 3. Strong brand presence by advertising and other media 4. Good distribution channel Strength 5. Good product quality and availability at multi-brand retail stores
1. Despite high product quality, limited brand awareness compared to a few competitors 2. Competition from other brands and local medication means limited Weakness market share growth
Opportunity
1. Tie –ups with adventure clubs 2.Bring more portable packs
3. Rural penetration through economy packs would increase sales
1.General substitutes and ointments Threats 2.Fear of getting rashes and burns for sensitive skins Competition
1.Sarna 2.Itch-Guard 3.Aveeno 4.Cortaid Competitors 5.Lanacane
doc_982175765.docx