Description
SWOT ANALYSIS OF CADBURY
Cadbury
Parent Company
Kraft Foods
Category
Food Products & Confectionery
Sector
Food and Beverages
Kuch meetha ho jaye; A whole world of chocolately fun; Your Tagline/ Slogan happiness loves Cadbury; Milky Creamy Yummy
USP
One of the biggest and most trusted confectionery and foods brand STP
Segment
People who buy chocolates for eating or gifting
Children and families belonging to lower, middle and upper middle Target Group class
Positioning
As a sweet for happy occasions or auspicious beginning
SWOT Analysis
1.High brand equity and top of the mind chocolate brand 2. Strong brand recall and customer loyalty 3. An employee strength of around 71,000 4. Strong parent brand of Kraft Foods 5. Successful marketing and advertising campaigns 6. A wide variety of products on offer 7. Strong R&D and innovation 8. A trusted and premium quality brand 9.Strong distribution network and operations in US, UK, India, Australia and a few other countries Strength 10.’Dairy Milk’ is one of the most famous and widely sold brand
1. A few controversies regarding advertising, worms etc made international news Weakness 2. A few instances of product recall hampering brand image
1.Increase reach in rural markets 2.Increase its reach and penetration in untapped markets 3.Acquire competition Opportunity 4.Diiversification of product range
1.Health consciousness amongst people 2.Increase in cost of raw material Threats 3.Inflation can cause reduction in sales Competition
1.Mars 2.Hersheys Competitors 3.Nestle
doc_493969991.docx
SWOT ANALYSIS OF CADBURY
Cadbury
Parent Company
Kraft Foods
Category
Food Products & Confectionery
Sector
Food and Beverages
Kuch meetha ho jaye; A whole world of chocolately fun; Your Tagline/ Slogan happiness loves Cadbury; Milky Creamy Yummy
USP
One of the biggest and most trusted confectionery and foods brand STP
Segment
People who buy chocolates for eating or gifting
Children and families belonging to lower, middle and upper middle Target Group class
Positioning
As a sweet for happy occasions or auspicious beginning
SWOT Analysis
1.High brand equity and top of the mind chocolate brand 2. Strong brand recall and customer loyalty 3. An employee strength of around 71,000 4. Strong parent brand of Kraft Foods 5. Successful marketing and advertising campaigns 6. A wide variety of products on offer 7. Strong R&D and innovation 8. A trusted and premium quality brand 9.Strong distribution network and operations in US, UK, India, Australia and a few other countries Strength 10.’Dairy Milk’ is one of the most famous and widely sold brand
1. A few controversies regarding advertising, worms etc made international news Weakness 2. A few instances of product recall hampering brand image
1.Increase reach in rural markets 2.Increase its reach and penetration in untapped markets 3.Acquire competition Opportunity 4.Diiversification of product range
1.Health consciousness amongst people 2.Increase in cost of raw material Threats 3.Inflation can cause reduction in sales Competition
1.Mars 2.Hersheys Competitors 3.Nestle
doc_493969991.docx