SWOT ANALYSIS OF CADBURY DAIRY MILK

Description
SWOT ANALYSIS OF CADBURY DAIRY MILK

Cadbury's Dairy Milk

Parent Company

Cadbury

Category

Chocolates

Sector

Food Products

The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch Tagline/ Slogan meetha ho jaye;

USP

Biggest global brand name in the world of chocolates

STP

People looking to have a chocolate which is high in quality and Segment moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Something sweet' after meals

SWOT Analysis

1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs 2.Celebrity brand ambassadors 3.Excellent advertising, reach and accessibility 4.High brand loyalty Strength 5.Top of the Mind Brand

1.Food products have a limited shelf life Weakness 2.Marred by scandal few years back

Opportunity

1.Untapped rural markets

2.Better product packaging and preservation 3.Leverage Cadburys successful brand 4. Sugarfree category

1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes

Competition

Competitors

1. Amul milk chocolates



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