Description
SWOT ANALYSIS OF CADBURY DAIRY MILK
Cadbury's Dairy Milk
Parent Company
Cadbury
Category
Chocolates
Sector
Food Products
The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch Tagline/ Slogan meetha ho jaye;
USP
Biggest global brand name in the world of chocolates
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Something sweet' after meals
SWOT Analysis
1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs 2.Celebrity brand ambassadors 3.Excellent advertising, reach and accessibility 4.High brand loyalty Strength 5.Top of the Mind Brand
1.Food products have a limited shelf life Weakness 2.Marred by scandal few years back
Opportunity
1.Untapped rural markets
2.Better product packaging and preservation 3.Leverage Cadburys successful brand 4. Sugarfree category
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
Competition
Competitors
1. Amul milk chocolates
doc_690591095.docx
SWOT ANALYSIS OF CADBURY DAIRY MILK
Cadbury's Dairy Milk
Parent Company
Cadbury
Category
Chocolates
Sector
Food Products
The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch Tagline/ Slogan meetha ho jaye;
USP
Biggest global brand name in the world of chocolates
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Something sweet' after meals
SWOT Analysis
1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs 2.Celebrity brand ambassadors 3.Excellent advertising, reach and accessibility 4.High brand loyalty Strength 5.Top of the Mind Brand
1.Food products have a limited shelf life Weakness 2.Marred by scandal few years back
Opportunity
1.Untapped rural markets
2.Better product packaging and preservation 3.Leverage Cadburys successful brand 4. Sugarfree category
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
Competition
Competitors
1. Amul milk chocolates
doc_690591095.docx