Description
SWOT ANALYSIS OF CADBURY 5 STAR
5 star
Parent Company
Cadbury
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Jo khaaye kho jaaye
USP
Bar of chocolate that is hard outside with soft caramel nougat inside
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate which takes you to a different world of dreams
SWOT Analysis
1. Big brand name Cadburys 2. Good advertising(Ramesh and Suresh) 3. Excellent reach and distribution Strength 4. Distinct Taste
1. Food products have a limited shelf life Weakness 2. Not too many flavor Options
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Cadburys successful brand
1.Other branded and local chocolate manufacturers 2.Sweets as substitutes Threats 3.Imported Chocolates likes Mars and local threats as BarOne
Competition
1. Mars bar Competitors 2. Nestle BarOne
doc_857394637.docx
SWOT ANALYSIS OF CADBURY 5 STAR
5 star
Parent Company
Cadbury
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Jo khaaye kho jaaye
USP
Bar of chocolate that is hard outside with soft caramel nougat inside
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate which takes you to a different world of dreams
SWOT Analysis
1. Big brand name Cadburys 2. Good advertising(Ramesh and Suresh) 3. Excellent reach and distribution Strength 4. Distinct Taste
1. Food products have a limited shelf life Weakness 2. Not too many flavor Options
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Cadburys successful brand
1.Other branded and local chocolate manufacturers 2.Sweets as substitutes Threats 3.Imported Chocolates likes Mars and local threats as BarOne
Competition
1. Mars bar Competitors 2. Nestle BarOne
doc_857394637.docx