Description
SWOT ANALYSIS OF CABLEVISION
Cablevision
Parent Company
Cablevision
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
We're your TV, phone, and internet company.
Cablevision's fiber-optic coaxial network provides the framework for USP this extensive cable cluster service
STP
Subscribers of video, high-speed data and Voice over Internet Protocol Segment ("VoIP") services and commercial data and voice services operations
Target Group
High income and medium income group
Offers high-speed Internet connections, digital cable, and VoIP phone Positioning servicethrough its Optimum brand name.
SWOT Analysis
1.Leading telecommunications, media and entertainment company 2. Includes portfolio of operations – advanced digital television, voice and high speed Internet services, local media and movie theatres 3. Possess regional barriers to entry asthey own exclusive government dictated rights to these services 4. Easy to add additional services 5. Owns natural monopoly as these services requires tremendous capital expenditure 6. Enjoys popular Optimum-branded communications services 7. Disney and Cablevision have signed a carriage deal thatincludes Strength several new authenticated on-demand products
1. High compression on digital channels causes picture to appear pixelized due to low bandwidth 2. Many have criticized advertising of "digital cable service" where most of the channels are broadcast in analog format Weakness 3. High rate of instability of the Scientific Atlanta cable boxes
1.Network upgrades to triple-play services 2. Expand number of channels in order to compete with other channel providers 3. Acquisition of new subscribers Opportunity 4. Extend the term of certain promotional offers
1. Usage of DVR leading to skipping of commercials is hurting the ability of advertisers to get their customer audience 2. Satellite communications providers threatens cable providers by skipping the need for a physical connection to homes or business 3. Carriage disputes Threats 4. Retention of existing subscribers
Competition
1.Comcast 2. Time Warner Cable 3. Mediacom Competitors 4. Viacom
doc_258598759.docx
SWOT ANALYSIS OF CABLEVISION
Cablevision
Parent Company
Cablevision
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
We're your TV, phone, and internet company.
Cablevision's fiber-optic coaxial network provides the framework for USP this extensive cable cluster service
STP
Subscribers of video, high-speed data and Voice over Internet Protocol Segment ("VoIP") services and commercial data and voice services operations
Target Group
High income and medium income group
Offers high-speed Internet connections, digital cable, and VoIP phone Positioning servicethrough its Optimum brand name.
SWOT Analysis
1.Leading telecommunications, media and entertainment company 2. Includes portfolio of operations – advanced digital television, voice and high speed Internet services, local media and movie theatres 3. Possess regional barriers to entry asthey own exclusive government dictated rights to these services 4. Easy to add additional services 5. Owns natural monopoly as these services requires tremendous capital expenditure 6. Enjoys popular Optimum-branded communications services 7. Disney and Cablevision have signed a carriage deal thatincludes Strength several new authenticated on-demand products
1. High compression on digital channels causes picture to appear pixelized due to low bandwidth 2. Many have criticized advertising of "digital cable service" where most of the channels are broadcast in analog format Weakness 3. High rate of instability of the Scientific Atlanta cable boxes
1.Network upgrades to triple-play services 2. Expand number of channels in order to compete with other channel providers 3. Acquisition of new subscribers Opportunity 4. Extend the term of certain promotional offers
1. Usage of DVR leading to skipping of commercials is hurting the ability of advertisers to get their customer audience 2. Satellite communications providers threatens cable providers by skipping the need for a physical connection to homes or business 3. Carriage disputes Threats 4. Retention of existing subscribers
Competition
1.Comcast 2. Time Warner Cable 3. Mediacom Competitors 4. Viacom
doc_258598759.docx