Description
SWOT ANALYSIS OF BUSINESS TODAY
Business Today
Parent Company
Living Media India limited (India Today Group)
Category
Magazines
Sector
Media
Tagline/ Slogan
For Managing Tomorrow
USP
It is the largest circulated business fortnightly in India
STP
Segment
Middle class and upper middle class, business class
Target Group
Corporates and business students
A business magazine that keeps the readers updated about changing Positioning business conditions
SWOT Analysis
1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India. 2. The parent company has a very strong presence in the Indian media industry. 3. The magazine has an approximate readership of 400000 per issue. 4. The magazine has been running successfully for more than 20 years now Strength 5. Has a circulation of around 350,000 per issue
1. Competition from internet, newspapers and other magazines means limited market share growth 2.As it is a dedicated business magazine, the potential readership is Weakness limited
1.The magazine can increase its circulation by offering special subscription offers to colleges and offices. 2.By making good use of the virtual and social media space, the magazine can increase its popularity. 3. By involving B-Schools in surveys and ratings the magazine is Opportunity looking to involve the student community.
Threats
1. A number of international brands like Forbes, Time are coming to
India which will pose stiff competition. 2.With the advent of the internet the scope of print media is declining. 3.The increasing number of business magazines and papers in India will provide competition for the magazine.
Competition
1. Business India 2.Business World Competitors 3.Forbes
doc_249914325.docx
SWOT ANALYSIS OF BUSINESS TODAY
Business Today
Parent Company
Living Media India limited (India Today Group)
Category
Magazines
Sector
Media
Tagline/ Slogan
For Managing Tomorrow
USP
It is the largest circulated business fortnightly in India
STP
Segment
Middle class and upper middle class, business class
Target Group
Corporates and business students
A business magazine that keeps the readers updated about changing Positioning business conditions
SWOT Analysis
1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India. 2. The parent company has a very strong presence in the Indian media industry. 3. The magazine has an approximate readership of 400000 per issue. 4. The magazine has been running successfully for more than 20 years now Strength 5. Has a circulation of around 350,000 per issue
1. Competition from internet, newspapers and other magazines means limited market share growth 2.As it is a dedicated business magazine, the potential readership is Weakness limited
1.The magazine can increase its circulation by offering special subscription offers to colleges and offices. 2.By making good use of the virtual and social media space, the magazine can increase its popularity. 3. By involving B-Schools in surveys and ratings the magazine is Opportunity looking to involve the student community.
Threats
1. A number of international brands like Forbes, Time are coming to
India which will pose stiff competition. 2.With the advent of the internet the scope of print media is declining. 3.The increasing number of business magazines and papers in India will provide competition for the magazine.
Competition
1. Business India 2.Business World Competitors 3.Forbes
doc_249914325.docx