Description
SWOT ANALYSIS OF BUSCH GARDEN
Busch Gardens Parent Company Category Sector Tagline/ Slogan SeaWorld Parks and Entertainment Amusement Park/Theme Park Tourism and Hospitality The Dark Continent; The Old Country Unique African and European Theme Parks that offer entertainment to the whole family STP Segment Target Group Positioning Animal lovers and tourists from USA and other parts of the world High and middle income group families Unique Zoological Park that also offers many amusement rides SWOT Analysis 1. The Busch Gardens are unique in their concept of African and European Theme Parks. 2. Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA. 3. The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides. 4. In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups. 1. The offerings are limited as compared to some of the bigger amusement parks in the USA. 2.The target segment is restricted to animal lovers. 1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
USP
Strength
Weakness
Opportunity
2. Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors. 3.The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon. 1. Competitors like Disneyland and Universal Studios have a much stronger brand presence. 2. Similar theme based amusement parks are coming up in various parts of the world. 3. Lack of innovation in offerings will negatively affect its popularity. Competition 1. Disneyland, USA 2. Universal Studios, USA 3.Disney’s Animal Kingdom,
Threats
Competitors
doc_513660629.docx
SWOT ANALYSIS OF BUSCH GARDEN
Busch Gardens Parent Company Category Sector Tagline/ Slogan SeaWorld Parks and Entertainment Amusement Park/Theme Park Tourism and Hospitality The Dark Continent; The Old Country Unique African and European Theme Parks that offer entertainment to the whole family STP Segment Target Group Positioning Animal lovers and tourists from USA and other parts of the world High and middle income group families Unique Zoological Park that also offers many amusement rides SWOT Analysis 1. The Busch Gardens are unique in their concept of African and European Theme Parks. 2. Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA. 3. The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides. 4. In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups. 1. The offerings are limited as compared to some of the bigger amusement parks in the USA. 2.The target segment is restricted to animal lovers. 1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
USP
Strength
Weakness
Opportunity
2. Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors. 3.The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon. 1. Competitors like Disneyland and Universal Studios have a much stronger brand presence. 2. Similar theme based amusement parks are coming up in various parts of the world. 3. Lack of innovation in offerings will negatively affect its popularity. Competition 1. Disneyland, USA 2. Universal Studios, USA 3.Disney’s Animal Kingdom,
Threats
Competitors
doc_513660629.docx