Description
SWOT ANALYSIS OF BUSCH BEER
Busch Beer
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
Head for the mountains; Show me you Busch
USP
High quality affordable beer STP
Segment
Young adults from the urban areas wanting beer
Target Group
Young urban men and women
A refreshingly smooth taste, pleasant hop aroma, and slightly sweet Positioning finish. SWOT Analysis
1. Strong Distribution network globally 2. Effective marketing & advertising strategies 3. Brand equity of parent company 4. High quality beer which are affordable Strength 5. Sponsorship of sports events and other lifestyle events
1.Increased cost of production resulting in lower profit margins. Weakness 2.Competition from other brands means limited market share
1. Advertising deals with major NFL franchisees. 2. Favourable response to the company’s internet-based programBud.TV Opportunity 3. Global expansion into emerging economies
1. Poor performance in important locations such as L.A. 2.Highly competitive industry. Threats 3.Rising prices of raw materials. Competition
1.Coors 2.Miller Competitors 3.Samuel Adams
doc_367443948.docx
SWOT ANALYSIS OF BUSCH BEER
Busch Beer
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
Head for the mountains; Show me you Busch
USP
High quality affordable beer STP
Segment
Young adults from the urban areas wanting beer
Target Group
Young urban men and women
A refreshingly smooth taste, pleasant hop aroma, and slightly sweet Positioning finish. SWOT Analysis
1. Strong Distribution network globally 2. Effective marketing & advertising strategies 3. Brand equity of parent company 4. High quality beer which are affordable Strength 5. Sponsorship of sports events and other lifestyle events
1.Increased cost of production resulting in lower profit margins. Weakness 2.Competition from other brands means limited market share
1. Advertising deals with major NFL franchisees. 2. Favourable response to the company’s internet-based programBud.TV Opportunity 3. Global expansion into emerging economies
1. Poor performance in important locations such as L.A. 2.Highly competitive industry. Threats 3.Rising prices of raw materials. Competition
1.Coors 2.Miller Competitors 3.Samuel Adams
doc_367443948.docx