Description
SWOT ANALYSIS OF BUNGE LIMITED
Bunge Limited
Parent Company
Bunge Limited
Category
Food Processing& Grain Trading
Sector
Food and Beverages
Tagline/ Slogan
From farm to your table
USP
Decentralized & Integrated Approach STP
Segment
Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers
Industries in agribusiness, food processing businesses and also Target Group middle class individuals seeking the final food products
Positioning
To improve the global agribusiness and food chain SWOT Analysis
1. High quality of engineering competence and processing technology 2. Presence of high brand equity with its strong, well-known brands 3. Active presence in the developing and the advanced markets 4.Diversified Geographical Presence 5. Strong Research and Development Capabilities witha strong workforce of over 30,000 Strength 6. Local in house transportation lines
1.Huge Dependence on Agribusiness means fluctuating operations 2. The brand has its presence primarily limited to the American Weakness market
Opportunity
1.Emerging markets and expansion abroad in Asia, Africa & Australia 2.Rapid economic growth in China and India has boosted edible oil
demand 3.Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets 4. Strong Growth Prospects in Biofuels Production
1.Rise in Raw Material Prices affects overall operations 2.Fluctuating economic scenarios and foreign currencies Threats 3.Highly Competitive Environment Competition
1. Archer Daniels Midland 2. Cargill Incorporated 3. Louis Dreyfus Holding BV Competitors 4. Tyson Foods
doc_766763362.docx
SWOT ANALYSIS OF BUNGE LIMITED
Bunge Limited
Parent Company
Bunge Limited
Category
Food Processing& Grain Trading
Sector
Food and Beverages
Tagline/ Slogan
From farm to your table
USP
Decentralized & Integrated Approach STP
Segment
Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers
Industries in agribusiness, food processing businesses and also Target Group middle class individuals seeking the final food products
Positioning
To improve the global agribusiness and food chain SWOT Analysis
1. High quality of engineering competence and processing technology 2. Presence of high brand equity with its strong, well-known brands 3. Active presence in the developing and the advanced markets 4.Diversified Geographical Presence 5. Strong Research and Development Capabilities witha strong workforce of over 30,000 Strength 6. Local in house transportation lines
1.Huge Dependence on Agribusiness means fluctuating operations 2. The brand has its presence primarily limited to the American Weakness market
Opportunity
1.Emerging markets and expansion abroad in Asia, Africa & Australia 2.Rapid economic growth in China and India has boosted edible oil
demand 3.Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets 4. Strong Growth Prospects in Biofuels Production
1.Rise in Raw Material Prices affects overall operations 2.Fluctuating economic scenarios and foreign currencies Threats 3.Highly Competitive Environment Competition
1. Archer Daniels Midland 2. Cargill Incorporated 3. Louis Dreyfus Holding BV Competitors 4. Tyson Foods
doc_766763362.docx