Description
SWOT ANALYSIS OF BULGARI
Bulgari (Bvlgari)
Parent Company
LVMH
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Bulagari, the magnificent Italian jeweler since 1884
Bold, Innovative designs combined with large and weighty gold links USP . STP
Segment
High end clientele who loves diamonds and unique design
Target Group
Woman clientele fond of high quality and high design.
Positioning
distinctive, bold and contemporary style SWOT Analysis
1. Bulgari has more than 230 retail locations worldwide. 2. It has 4,000 employees worldwide 3. A worldwide network of 295 stores, of which 174 are owned by the company, which operates within the retail and domestic channels 4. Good brand presence and popular global name 5. Advertising and marketing through TVCs, print ads etc adds to brand value 6. It has a diversified portfolio of jewellery, watches, luxury goods, Strength leather products etc
1. Hasn’t been able to penetrate the emerging economies as compared to a few other brands 2. Designs and fashion accessories are easily copied by competitors Weakness hence exclusivity is lost
1. Advertisment and Promotion reported to increase in sales, so can be focused into more ads and consumer awareness as compared to competitors. 2. Requires concentrating in the distribution channel such as rentals and depreciation and amortization Opportunity 3. To enrich the range by offering complete market penetration.
1.Reduction in stocks of manufacturing inputs and finished goods 2.Fluctuatons in raw materials, interest rates by leading it to increased debt ratio and exchange rates Threats 3.Weaking dollar and rising inflation also is threat to the product Competition
1.Tiffany and Co. 2.Ciemme jeweler Competitors 3.Gitanjali
doc_773538907.docx
SWOT ANALYSIS OF BULGARI
Bulgari (Bvlgari)
Parent Company
LVMH
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Bulagari, the magnificent Italian jeweler since 1884
Bold, Innovative designs combined with large and weighty gold links USP . STP
Segment
High end clientele who loves diamonds and unique design
Target Group
Woman clientele fond of high quality and high design.
Positioning
distinctive, bold and contemporary style SWOT Analysis
1. Bulgari has more than 230 retail locations worldwide. 2. It has 4,000 employees worldwide 3. A worldwide network of 295 stores, of which 174 are owned by the company, which operates within the retail and domestic channels 4. Good brand presence and popular global name 5. Advertising and marketing through TVCs, print ads etc adds to brand value 6. It has a diversified portfolio of jewellery, watches, luxury goods, Strength leather products etc
1. Hasn’t been able to penetrate the emerging economies as compared to a few other brands 2. Designs and fashion accessories are easily copied by competitors Weakness hence exclusivity is lost
1. Advertisment and Promotion reported to increase in sales, so can be focused into more ads and consumer awareness as compared to competitors. 2. Requires concentrating in the distribution channel such as rentals and depreciation and amortization Opportunity 3. To enrich the range by offering complete market penetration.
1.Reduction in stocks of manufacturing inputs and finished goods 2.Fluctuatons in raw materials, interest rates by leading it to increased debt ratio and exchange rates Threats 3.Weaking dollar and rising inflation also is threat to the product Competition
1.Tiffany and Co. 2.Ciemme jeweler Competitors 3.Gitanjali
doc_773538907.docx