Description
SWOT ANALYSIS OF BRU COFFEE
Bru
Parent Company
HUL
Category
Coffee
Sector
Food Products
Tagline/ Slogan
Bru se hoti hain khushiyaan shuru
USP
India’s largest coffee brand
STP
Segment
People looking to make coffee instantly
Target Group
All people in the upper and middle class
Coffee that makes special moments of genuine warmth and Positioning happiness
SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1. Coffee as a category still nascent in many countries like India
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Health conscious people avoiding coffee
Competition
Competitors
1.Nescafe
doc_179872053.docx
SWOT ANALYSIS OF BRU COFFEE
Bru
Parent Company
HUL
Category
Coffee
Sector
Food Products
Tagline/ Slogan
Bru se hoti hain khushiyaan shuru
USP
India’s largest coffee brand
STP
Segment
People looking to make coffee instantly
Target Group
All people in the upper and middle class
Coffee that makes special moments of genuine warmth and Positioning happiness
SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1. Coffee as a category still nascent in many countries like India
1. Tie-ups with corporates Opportunity 2.Cheaper packets for rural areas
Threats
1.Health conscious people avoiding coffee
Competition
Competitors
1.Nescafe
doc_179872053.docx