Description
SWOT ANALYSIS OF BROOKE BOND RED LABEL
Brooke Bond Red Label
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Chuskiyaan Zindagi ki
USP
Enhances immunity STP
Segment
People looking to make tea instantly
Target Group
All people in the upper and middle class
Red Label is for the housewife who seeks to bring her family together Positioning over a cup of tea SWOT Analysis
1.Rich taste and flavor 2.Unique aroma 3.Good packaging Strength 4.Good advertising/ brand visibility
Weakness
1. Affected by moisture/storage problem
1.Corporate tie-ups/ hotel tie-ups Opportunity 2.Cheaper packets for rural areas
1.Competing tea brands Threats 2.Preference for people having coffee or other beverages
Competition
1.Society Tea Competitors 2.Tetley Tea
doc_919628427.docx
SWOT ANALYSIS OF BROOKE BOND RED LABEL
Brooke Bond Red Label
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Chuskiyaan Zindagi ki
USP
Enhances immunity STP
Segment
People looking to make tea instantly
Target Group
All people in the upper and middle class
Red Label is for the housewife who seeks to bring her family together Positioning over a cup of tea SWOT Analysis
1.Rich taste and flavor 2.Unique aroma 3.Good packaging Strength 4.Good advertising/ brand visibility
Weakness
1. Affected by moisture/storage problem
1.Corporate tie-ups/ hotel tie-ups Opportunity 2.Cheaper packets for rural areas
1.Competing tea brands Threats 2.Preference for people having coffee or other beverages
Competition
1.Society Tea Competitors 2.Tetley Tea
doc_919628427.docx