Description
SWOT ANALYSIS OF BROOFIELD ASSET MANAGEMENT
Brookfield Asset Management
Parent Company
Brookfield Asset Management
Manages assets with a focus on property, renewable power, Category infrastructure and private equity.
Sector
Real Estate
Tagline/ Slogan
Global alternative asset manager
USP
Value creation through focus on real estate fundamentals
STP
Segment
Worldwide markets
Target Group
Institutional and retail customers
Positioning
Investment in high quality assets
SWOT Analysis
1. World’s largest owners, operators and investors in property 2. Competitive advantage due to a diversified portfolio 3. Established brand with decades of experience 4. Strong global presence 5. Good brand image and diverse operations makes it standout in the Strength sector
1.Dependency on economic conditions where assets are located Weakness 2. Intense competition means limited market share
1.Expand its operations in different geographies 2.Include more products in the portfolio Opportunity 3.Indulge into acquisitions to grow the operations
1. Rising interest rates 2. Fluctuating foreign exchange Threats 3.Tenant defaults, bankruptcies or insolvencies
Competition
1. Boston Properties 2.Vornado Realty Trust Competitors 3.SL Green Realty
doc_380273741.docx
SWOT ANALYSIS OF BROOFIELD ASSET MANAGEMENT
Brookfield Asset Management
Parent Company
Brookfield Asset Management
Manages assets with a focus on property, renewable power, Category infrastructure and private equity.
Sector
Real Estate
Tagline/ Slogan
Global alternative asset manager
USP
Value creation through focus on real estate fundamentals
STP
Segment
Worldwide markets
Target Group
Institutional and retail customers
Positioning
Investment in high quality assets
SWOT Analysis
1. World’s largest owners, operators and investors in property 2. Competitive advantage due to a diversified portfolio 3. Established brand with decades of experience 4. Strong global presence 5. Good brand image and diverse operations makes it standout in the Strength sector
1.Dependency on economic conditions where assets are located Weakness 2. Intense competition means limited market share
1.Expand its operations in different geographies 2.Include more products in the portfolio Opportunity 3.Indulge into acquisitions to grow the operations
1. Rising interest rates 2. Fluctuating foreign exchange Threats 3.Tenant defaults, bankruptcies or insolvencies
Competition
1. Boston Properties 2.Vornado Realty Trust Competitors 3.SL Green Realty
doc_380273741.docx