Description
SWOT ANALYSIS OF BROADCAST INITIATIVE LIMITED
Broadcast Initiatives Limited
Parent Company
Sri Adhikari Brothers News & Television Network Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Live India – Khabar hamari,Faisla aapka
Live India - Empower audience by delivering in-depth coverage of all USP news related issues
STP
Segment
TV Viewers (Hindi and Marathi viewers)
Target Group
All section of the society in tier 1 and tier 2 cities
Positioning
Indian media firm in the Sri Adhikari Brothers group
SWOT Analysis
1.Owns the TV channels Live India (Hindi) and Mi Marathi (Marathi) 2. The business model of the firm subcontracts its marketing to other media groups 3. Mi Marathi -A Marathi entertainment channel, which is a fusion of modern and traditional content for various age groups 4. Live India - Empower audience by delivering in-depth coverage of all news related issues 5. Cost advantage Strength 6. Channel is introducing program for all age groups
1.Running in net lossesis a concern 2. Not engaged in manufacturing or processing activity Weakness 3. Low market shareand Brand recognition is quite weak
1.Emerging markets and expansion abroad 2. Advertising Industry has undergone drastic change over the years 3. Enter into Strategic alliance with potential partners Opportunity 4. Product and services expansion
1. Competition from other advertising industries 2. Government regulations 3. Marketing Services are quite weak 4.The group channel Live India was banned for sting operation. It breached Cable Networks Regulation Act 1995 Threats 5. Economic slowdown and price wars
Competition
1.Baba Arts Limited 2. Balaji Telefilms Limited Competitors 3. Aashta Broadcasting Network Ltd.
doc_190580944.docx
SWOT ANALYSIS OF BROADCAST INITIATIVE LIMITED
Broadcast Initiatives Limited
Parent Company
Sri Adhikari Brothers News & Television Network Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Live India – Khabar hamari,Faisla aapka
Live India - Empower audience by delivering in-depth coverage of all USP news related issues
STP
Segment
TV Viewers (Hindi and Marathi viewers)
Target Group
All section of the society in tier 1 and tier 2 cities
Positioning
Indian media firm in the Sri Adhikari Brothers group
SWOT Analysis
1.Owns the TV channels Live India (Hindi) and Mi Marathi (Marathi) 2. The business model of the firm subcontracts its marketing to other media groups 3. Mi Marathi -A Marathi entertainment channel, which is a fusion of modern and traditional content for various age groups 4. Live India - Empower audience by delivering in-depth coverage of all news related issues 5. Cost advantage Strength 6. Channel is introducing program for all age groups
1.Running in net lossesis a concern 2. Not engaged in manufacturing or processing activity Weakness 3. Low market shareand Brand recognition is quite weak
1.Emerging markets and expansion abroad 2. Advertising Industry has undergone drastic change over the years 3. Enter into Strategic alliance with potential partners Opportunity 4. Product and services expansion
1. Competition from other advertising industries 2. Government regulations 3. Marketing Services are quite weak 4.The group channel Live India was banned for sting operation. It breached Cable Networks Regulation Act 1995 Threats 5. Economic slowdown and price wars
Competition
1.Baba Arts Limited 2. Balaji Telefilms Limited Competitors 3. Aashta Broadcasting Network Ltd.
doc_190580944.docx