Description
SWOT ANALYSIS OF BRITISH SKY NETWORK
British Sky Network
Parent Company
British Sky Broadcasting Group plc
Category
Broadcasting and Dth service.
Sector
Media and broadcasting
Tagline/ Slogan
We believe in better
USP
Sky is a valued part of everyday life in over 10 million homes
STP
Segment
Media and broadcasting
Target Group
UK and Ireland customers.
We entertain, excite and inspire customers with a great choice of highPositioning quality television in high definition
SWOT Analysis
1.3d Viewing capabilities. 2. Exclusive sports rights for major sports events 3. High quality content. 4. Early players in the industry gives them an advantage 5. Brand association with sky based networks. 6. Brand recall due to high content and events sponsoring’s. 7. Sky is a valued part of everyday life in over 10 million homes 8. Sky Anytime + , a new internet delivered video-on-demand (VoD) service launches. 9. Sky with WWF and the State Government of Acre, Brazil to launch Sky Rainforest Rescue , which aims to help save 1 billion trees in the Amazon which caused a huge response 10.Sky network’s customer advisers handle around 1 million calls a Strength week.
1.Political corruption can cause operational difficulties 2. Sports and film based criticism Weakness 3. Intense competition means margins are limited
1. Network upgrades to triple-play services could help future growth. Upgrades require capital expenditures in fiber optic cables, but provide additional services to customers. 2. Mobile digital television (DTV) provides a huge opportunity for broadcasters who want to reach the billions of people who have mobile devices and want their entertainment on the go. Mobile DTV will provide device makers, broadcasters, and telecom companies with new revenue streams Opportunity 3. Tie-up with international players to maximise reach and penetration
1. Fragmented market 2. High competition Threats 3. Unfavorable govt and industry policies can hamper business
Competition
1.Virgin Media Competitors 2. Time warner cable
doc_216887179.docx
SWOT ANALYSIS OF BRITISH SKY NETWORK
British Sky Network
Parent Company
British Sky Broadcasting Group plc
Category
Broadcasting and Dth service.
Sector
Media and broadcasting
Tagline/ Slogan
We believe in better
USP
Sky is a valued part of everyday life in over 10 million homes
STP
Segment
Media and broadcasting
Target Group
UK and Ireland customers.
We entertain, excite and inspire customers with a great choice of highPositioning quality television in high definition
SWOT Analysis
1.3d Viewing capabilities. 2. Exclusive sports rights for major sports events 3. High quality content. 4. Early players in the industry gives them an advantage 5. Brand association with sky based networks. 6. Brand recall due to high content and events sponsoring’s. 7. Sky is a valued part of everyday life in over 10 million homes 8. Sky Anytime + , a new internet delivered video-on-demand (VoD) service launches. 9. Sky with WWF and the State Government of Acre, Brazil to launch Sky Rainforest Rescue , which aims to help save 1 billion trees in the Amazon which caused a huge response 10.Sky network’s customer advisers handle around 1 million calls a Strength week.
1.Political corruption can cause operational difficulties 2. Sports and film based criticism Weakness 3. Intense competition means margins are limited
1. Network upgrades to triple-play services could help future growth. Upgrades require capital expenditures in fiber optic cables, but provide additional services to customers. 2. Mobile digital television (DTV) provides a huge opportunity for broadcasters who want to reach the billions of people who have mobile devices and want their entertainment on the go. Mobile DTV will provide device makers, broadcasters, and telecom companies with new revenue streams Opportunity 3. Tie-up with international players to maximise reach and penetration
1. Fragmented market 2. High competition Threats 3. Unfavorable govt and industry policies can hamper business
Competition
1.Virgin Media Competitors 2. Time warner cable
doc_216887179.docx