Description
SWOT ANALYSIS OF BRITISH PETROLEUM AND AMOCO
BP (merger of British Petroleum & Amoco)
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Beyond petroleum
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil USP and gas "supermajors"
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material Positioning transition to a lower carbon future
SWOT
1.One of the biggest in the energy sector 2.Top in market 3.Huge geographical reach 4,High quality operations Strength 5.Very Strong Brand Name
1.Cost of environmental hazards 2.Decline in production Weakness 3.Reaching Maturity
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries 4.Expand export market Opportunity 5.Investment in alternate business
1.Government regulations 2.High Competition 3.Environment Regulations Threats 4.Increasing Cost of Operations
Competition
1.Chevron 2.Exxon Mobil 3.Royal Dutch Shell 4.Total Competitors 5.ConcoPhillips
doc_313771114.docx
SWOT ANALYSIS OF BRITISH PETROLEUM AND AMOCO
BP (merger of British Petroleum & Amoco)
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Beyond petroleum
3rd largest energy company, 4th largest company in the world by revenues and one of the six oil USP and gas "supermajors"
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material Positioning transition to a lower carbon future
SWOT
1.One of the biggest in the energy sector 2.Top in market 3.Huge geographical reach 4,High quality operations Strength 5.Very Strong Brand Name
1.Cost of environmental hazards 2.Decline in production Weakness 3.Reaching Maturity
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries 4.Expand export market Opportunity 5.Investment in alternate business
1.Government regulations 2.High Competition 3.Environment Regulations Threats 4.Increasing Cost of Operations
Competition
1.Chevron 2.Exxon Mobil 3.Royal Dutch Shell 4.Total Competitors 5.ConcoPhillips
doc_313771114.docx