Description
SWOT ANALYSIS OF BRITISH LAND
British Land
Parent Company
British Land
Real Estate Investment Trust which engages on managing, financing Category and developing commercial property in UK
Sector
Real Estate
Tagline/ Slogan
UK’s largest listed retail landlord
USP
High Quality
STP
Segment
Real Estate
Target Group
High quality occupiers committed to long leases
Positioning
Well located, high quality, sustainable developments
SWOT Analysis
1. Their properties are adaptable to a wide range of trading formats 2. Location advantage as London is a global financial centre 3. Rated as good or excellent by 80% of their customers Strength 4. Entered numerous joint ventures to expand its operations
1.Current planning legislation limits development of new space 2.Limited global presence Weakness 3.Uncertainty and fluctuations in asset values are high
1.Increased demand in UK for existing high quality retail accommodation 2.Shortage of supply of prime retail assets Opportunity 3.Geographic expansion
1.Risk of retailers collapsing due to uncertainty in economy 2.Increase in tax rates Threats 3.Economic downturn
Competition
Competitors
1.Capital Shopping Centres Group 2.Hammerson
3.Land Securities Group
doc_302400988.docx
SWOT ANALYSIS OF BRITISH LAND
British Land
Parent Company
British Land
Real Estate Investment Trust which engages on managing, financing Category and developing commercial property in UK
Sector
Real Estate
Tagline/ Slogan
UK’s largest listed retail landlord
USP
High Quality
STP
Segment
Real Estate
Target Group
High quality occupiers committed to long leases
Positioning
Well located, high quality, sustainable developments
SWOT Analysis
1. Their properties are adaptable to a wide range of trading formats 2. Location advantage as London is a global financial centre 3. Rated as good or excellent by 80% of their customers Strength 4. Entered numerous joint ventures to expand its operations
1.Current planning legislation limits development of new space 2.Limited global presence Weakness 3.Uncertainty and fluctuations in asset values are high
1.Increased demand in UK for existing high quality retail accommodation 2.Shortage of supply of prime retail assets Opportunity 3.Geographic expansion
1.Risk of retailers collapsing due to uncertainty in economy 2.Increase in tax rates Threats 3.Economic downturn
Competition
Competitors
1.Capital Shopping Centres Group 2.Hammerson
3.Land Securities Group
doc_302400988.docx