SWOT ANALYSIS OF BRITISH AIRWAYS

Description
SWOT ANALYSIS OF BRITISH AIRWAYS

BRITISH AIRWAYS
< Austrian Airlines.. 2 Cathay Pacific.. >

British Airways Parent Company Category Sector International Airlines Group International Airlines To fly. To serve. The world's favourite airline; Upgrade to British Airways Premium Airline, Upper Middle Class, Middle Class STP Segment Target Group Positioning Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium SWOT 1. Strong Backing of UK Govt 2. Strong Hub in UK 3. Strong brand presence and excellent global presence 4. It has a fleet size of over 260 aircrafts Strength 5. It has nearly 150 international destinations across 6 continents 1. Severe Competition from Cash Rich Middle Eastern Airlines Weakness 2. Intense competition means limited market share

Tagline/ Slogan USP

1. The Heathrow Terminal is a major hub across the world and it has a major presence here Opportunity 2.Expanding its global operations 1. Rising Fuel Costs 2. Rising Labour Costs 3. Increasing Competition in European Market Competition

Threats

Competitors

British Midland Lufthansa Jet airways



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