Description
SWOT ANALYSIS OF BRITISH AIRWAYS
BRITISH AIRWAYS
< Austrian Airlines.. 2 Cathay Pacific.. >
British Airways Parent Company Category Sector International Airlines Group International Airlines To fly. To serve. The world's favourite airline; Upgrade to British Airways Premium Airline, Upper Middle Class, Middle Class STP Segment Target Group Positioning Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium SWOT 1. Strong Backing of UK Govt 2. Strong Hub in UK 3. Strong brand presence and excellent global presence 4. It has a fleet size of over 260 aircrafts Strength 5. It has nearly 150 international destinations across 6 continents 1. Severe Competition from Cash Rich Middle Eastern Airlines Weakness 2. Intense competition means limited market share
Tagline/ Slogan USP
1. The Heathrow Terminal is a major hub across the world and it has a major presence here Opportunity 2.Expanding its global operations 1. Rising Fuel Costs 2. Rising Labour Costs 3. Increasing Competition in European Market Competition
Threats
Competitors
British Midland Lufthansa Jet airways
doc_555539738.docx
SWOT ANALYSIS OF BRITISH AIRWAYS
BRITISH AIRWAYS
< Austrian Airlines.. 2 Cathay Pacific.. >
British Airways Parent Company Category Sector International Airlines Group International Airlines To fly. To serve. The world's favourite airline; Upgrade to British Airways Premium Airline, Upper Middle Class, Middle Class STP Segment Target Group Positioning Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium SWOT 1. Strong Backing of UK Govt 2. Strong Hub in UK 3. Strong brand presence and excellent global presence 4. It has a fleet size of over 260 aircrafts Strength 5. It has nearly 150 international destinations across 6 continents 1. Severe Competition from Cash Rich Middle Eastern Airlines Weakness 2. Intense competition means limited market share
Tagline/ Slogan USP
1. The Heathrow Terminal is a major hub across the world and it has a major presence here Opportunity 2.Expanding its global operations 1. Rising Fuel Costs 2. Rising Labour Costs 3. Increasing Competition in European Market Competition
Threats
Competitors
British Midland Lufthansa Jet airways
doc_555539738.docx