Description
SWOT ANALYSIS OF BRITANNIA TIGER
Britannia Tiger
Parent Company
Britannia
Category
Biscuits(Glucose)
Sector
Food Products
Tagline/ Slogan
Eat Healthy, Think Better
USP
High Iron content for children
STP
Segment
Children segment
Target Group
Young growing children
Everyday biscuit for stronger body and sharper Positioning mind
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility to tap children 3. Good product quality and packaging 4. Britannia's distribution and brand name has Strength strong impact
1. Many competitors in this segment means limited market share 2. Food product means limited shelf life if retailer Weakness or grocery doesnt sell on time
Opportunity
1. Tie-up with schools as a part of meals
2. Untapped rural market and global market
1. Similar biscuit categories 2. Other food products or snacks needed for growing children Threats 3. Customer brand switching is high
Competition
Competitors
1. Parle G
doc_318023639.docx
SWOT ANALYSIS OF BRITANNIA TIGER
Britannia Tiger
Parent Company
Britannia
Category
Biscuits(Glucose)
Sector
Food Products
Tagline/ Slogan
Eat Healthy, Think Better
USP
High Iron content for children
STP
Segment
Children segment
Target Group
Young growing children
Everyday biscuit for stronger body and sharper Positioning mind
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility to tap children 3. Good product quality and packaging 4. Britannia's distribution and brand name has Strength strong impact
1. Many competitors in this segment means limited market share 2. Food product means limited shelf life if retailer Weakness or grocery doesnt sell on time
Opportunity
1. Tie-up with schools as a part of meals
2. Untapped rural market and global market
1. Similar biscuit categories 2. Other food products or snacks needed for growing children Threats 3. Customer brand switching is high
Competition
Competitors
1. Parle G
doc_318023639.docx