Description
SWOT ANALYSIS OF BRITANNIA LITTLE HEARTS
Britannia Little hearts
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Melt in the mouth, Dil sabka actually sweet hai, Tagline/ Slogan 'Direct Dil Se'
First time sugar-coated biscuits were retailed in USP pouch packs
STP
Segment
Youth segment
Young adults, middle income, youngsters who Target Group openly express their feelings
Biscuits which would help youngsters to openly Positioning express their feelings
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility 3. Good product quality and packaging 4. Britannia's distribution and brand name has strong impact 5. Unique sugar-coated and heart shaped biscuits Strength are very popular amongst youth
Weakness
1.Lower presence in rural markets
2.Low visibility as compared to salted snacks
1.Untapped rural market Opportunity 2.Utilising uniqueness of sugar coated snack
1. Threat from wafer and salted snacks segment Threats 2. Local sweet and bakery manufacturers
Competition
Competitors
1. Parle Hide n Seek
doc_979932187.docx
SWOT ANALYSIS OF BRITANNIA LITTLE HEARTS
Britannia Little hearts
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Melt in the mouth, Dil sabka actually sweet hai, Tagline/ Slogan 'Direct Dil Se'
First time sugar-coated biscuits were retailed in USP pouch packs
STP
Segment
Youth segment
Young adults, middle income, youngsters who Target Group openly express their feelings
Biscuits which would help youngsters to openly Positioning express their feelings
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility 3. Good product quality and packaging 4. Britannia's distribution and brand name has strong impact 5. Unique sugar-coated and heart shaped biscuits Strength are very popular amongst youth
Weakness
1.Lower presence in rural markets
2.Low visibility as compared to salted snacks
1.Untapped rural market Opportunity 2.Utilising uniqueness of sugar coated snack
1. Threat from wafer and salted snacks segment Threats 2. Local sweet and bakery manufacturers
Competition
Competitors
1. Parle Hide n Seek
doc_979932187.docx