Description
SWOT ANALYSIS OF BRITANNIA GOODDAY
Britannia Good-day
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Iska toh ho Gaya Re Good Day
USP
Healthy biscuits with cashew and butter
STP
Segment
Quality conscious children and adults
All age groups Lower, middle and upper class Target Group people
Everyday treats that infuse happiness into Positioning people's lives
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility 3. Good product quality and packaging 4. Britannia's distribution and brand name has Strength strong impact
1. Many competitors in this segment means limited market share 2. Food product means limited shelf life if retailer Weakness or grocery doesnt sell on time
1. Tie-up with schools and corporate as a part of meals Opportunity 2. Untapped rural market
1. Severe threat from wafer and salted snacks segment Threats 2. Similar biscuit categories coming up fast
Competition
1. Unibic Cookies Competitors 2. Parle Cookies
doc_792145697.docx
SWOT ANALYSIS OF BRITANNIA GOODDAY
Britannia Good-day
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Iska toh ho Gaya Re Good Day
USP
Healthy biscuits with cashew and butter
STP
Segment
Quality conscious children and adults
All age groups Lower, middle and upper class Target Group people
Everyday treats that infuse happiness into Positioning people's lives
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility 3. Good product quality and packaging 4. Britannia's distribution and brand name has Strength strong impact
1. Many competitors in this segment means limited market share 2. Food product means limited shelf life if retailer Weakness or grocery doesnt sell on time
1. Tie-up with schools and corporate as a part of meals Opportunity 2. Untapped rural market
1. Severe threat from wafer and salted snacks segment Threats 2. Similar biscuit categories coming up fast
Competition
1. Unibic Cookies Competitors 2. Parle Cookies
doc_792145697.docx