Description
SWOT ANALYSIS OF BRITANNIA BOURBON
Britannia Bourbon
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Andar se kuch, Baahar se kuch
Thick, rich and delicious chocolate packed USP between two crunchy chocolate biscuits
STP
Segment
Quality conscious children and adults
Target Group
All age groups middle and upper class people
The biscuit you can carry when you hangout on Positioning any occasion
SWOT Analysis
1. Price is an advantage as its reasonable for people for spontaneous buying 2. Good advertising and popularity specially amongst children and youth 3. Good product quality and packaging 4. Nano packs, party packs, gift packs etc gives choice to customers to buy 5. Excellent distribution through Britannia's Strength distribution network
1. Limited target audience i.e. people who prefer Weakness chocolate 2. Global presence is limited. Also rural
distribution is not high
1. Tie-up with corporates/hotel chains 2. Launch various flavours for the cream 3. Have more distribution in rural areas as well as Opportunity global markets
1. Threat from wafer and salted snacks segment 2. Similar biscuit categories e.g. Sandwich Biscuits Threats 3. Chocolates
Competition
1. Cadbury Oreo 2. ITC Sunfeast Sandwich Biscuits Competitors 3. Parle Hide n Seek
doc_293855439.docx
SWOT ANALYSIS OF BRITANNIA BOURBON
Britannia Bourbon
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Andar se kuch, Baahar se kuch
Thick, rich and delicious chocolate packed USP between two crunchy chocolate biscuits
STP
Segment
Quality conscious children and adults
Target Group
All age groups middle and upper class people
The biscuit you can carry when you hangout on Positioning any occasion
SWOT Analysis
1. Price is an advantage as its reasonable for people for spontaneous buying 2. Good advertising and popularity specially amongst children and youth 3. Good product quality and packaging 4. Nano packs, party packs, gift packs etc gives choice to customers to buy 5. Excellent distribution through Britannia's Strength distribution network
1. Limited target audience i.e. people who prefer Weakness chocolate 2. Global presence is limited. Also rural
distribution is not high
1. Tie-up with corporates/hotel chains 2. Launch various flavours for the cream 3. Have more distribution in rural areas as well as Opportunity global markets
1. Threat from wafer and salted snacks segment 2. Similar biscuit categories e.g. Sandwich Biscuits Threats 3. Chocolates
Competition
1. Cadbury Oreo 2. ITC Sunfeast Sandwich Biscuits Competitors 3. Parle Hide n Seek
doc_293855439.docx