Description
SWOT ANALYSIS OF BRITANNIA 50 -50
Britannia 50-50
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Very very tasty tasty
USP
Sweet and salty
STP
Segment
Quality conscious children and adults
All age groups Lower, middle and upper class Target Group people
Positioning
Novel and exciting taste experience
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility 3. Good product quality and packaging 4. Variant such as Maska Chaska available to make the brand stronger 5. Britannia's distribution and brand name has Strength strong impact
1. Many competitors in this segment means limited market share 2. Food product means limited shelf life if retailer Weakness or grocery doesnt sell on time
1. Tie-up with schools as a part of meals or with food chains/restaurants Opportunity 2. Untapped rural market
1. Threat from wafer and salted snacks segment Threats 2. Similar biscuit categories
Competition
1. Krack Jack Competitors 2. Priya Gold
doc_136133892.docx
SWOT ANALYSIS OF BRITANNIA 50 -50
Britannia 50-50
Parent Company
Britannia
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Very very tasty tasty
USP
Sweet and salty
STP
Segment
Quality conscious children and adults
All age groups Lower, middle and upper class Target Group people
Positioning
Novel and exciting taste experience
SWOT Analysis
1. Pricing is low which gives advantage for a high quality product 2. Good advertising and visibility 3. Good product quality and packaging 4. Variant such as Maska Chaska available to make the brand stronger 5. Britannia's distribution and brand name has Strength strong impact
1. Many competitors in this segment means limited market share 2. Food product means limited shelf life if retailer Weakness or grocery doesnt sell on time
1. Tie-up with schools as a part of meals or with food chains/restaurants Opportunity 2. Untapped rural market
1. Threat from wafer and salted snacks segment Threats 2. Similar biscuit categories
Competition
1. Krack Jack Competitors 2. Priya Gold
doc_136133892.docx