Description
SWOT ANALYSIS OF BRISTOL CARS
Bristol Cars
Parent Company
Kamkorp
Category
Sports Cars
Sector
Automobiles
Tagline/ Slogan
-
USP
British sports cars for a premium miche segment
STP
Segment
Sports car niche segment
Target Group
Affluent rich class
Positioning
Classic Sports Car with British design
SWOT Analysis
1. Strong Fan following in the UK with a good brand awareness 2. Steady customer stream 3. Among few manufacturers who offer hand built cars Strength 4. Purely a niche player
1.Very limited number of cars made thus not very well known globally 2.They have only one store situated London Weakness 3. They have not developed any new models
1. Developing new models 2. Tie-up with OEMs for sales of their products 3. Expand so that they can service their growing consumer base Opportunity 4. International tie-ups to tap the global market
1.Can be easily taken over by larger players 2. It can get in trouble due to shake off effect Threats 3. Macro –economic factors are against them
Competition
1. BMW 2. Mercedes Competitors 3. Porsche
doc_315349939.docx
SWOT ANALYSIS OF BRISTOL CARS
Bristol Cars
Parent Company
Kamkorp
Category
Sports Cars
Sector
Automobiles
Tagline/ Slogan
-
USP
British sports cars for a premium miche segment
STP
Segment
Sports car niche segment
Target Group
Affluent rich class
Positioning
Classic Sports Car with British design
SWOT Analysis
1. Strong Fan following in the UK with a good brand awareness 2. Steady customer stream 3. Among few manufacturers who offer hand built cars Strength 4. Purely a niche player
1.Very limited number of cars made thus not very well known globally 2.They have only one store situated London Weakness 3. They have not developed any new models
1. Developing new models 2. Tie-up with OEMs for sales of their products 3. Expand so that they can service their growing consumer base Opportunity 4. International tie-ups to tap the global market
1.Can be easily taken over by larger players 2. It can get in trouble due to shake off effect Threats 3. Macro –economic factors are against them
Competition
1. BMW 2. Mercedes Competitors 3. Porsche
doc_315349939.docx