SWOT ANALYSIS OF BRIO TOYS

Description
SWOT ANALYSIS OF BRIO TOYS

BRIO Toys

Parent Company

BRIO Toys

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Wooden toys

STP

Segment

Age group, Safety considerations,

Target Group

Children (1-8 years), Safety consciousness

Positioning

Safe wooden toys

SWOT Analysis

1. Captured market for wooden toys by its unqiue offerings 2. Innovative, high quality and safe designs 3. Marketing through non-traditional media Strength 4.Good brand image, has recalled products to ensure customer safety

1. Low brand awareness and limited global reach 2. Limitations in terms of intricate designs Weakness 3. Costly toys and Unstable financial condition of the company

1. Expanding market demand for safe toys Opportunity 2. Increasing demand for wooden toys as collectibles

1. Plastic toys having similar features are cheaper 2. Popularity of eco-friendly plastic toys 3. Diminishing availability of raw materials in future Threats 4. Growing demand for high technology toys and video games

Competition

1.LEGO 2.Bandai Competitors 3.Applause Inc.



doc_113293026.docx