Description
SWOT ANALYSIS OF BRIGADE GROUP
Brigade Group
Parent Company
Brigade group
Property developers and management in residential , retail, commercial Category and Hospitality
Sector
Real Estate
Tagline/ Slogan
For a better quality of life; Invest well, Invest in Brigade
USP
Innovation, Quality and trust
STP
Segment
Major cities and metros
Target Group
High to medium level income group looking for luxury and comfort
Positioning
Spacious Luxury Apartments
SWOT Analysis
1. Well diversified portfolio of the company 2. Brigade has major award winner in past with Eminent Developer’ Award Realty Plus Excellence Awards 3. Increasing geographical presence Strength 4. Strategic growth through JV e.g. JV with Singapore govt.
1. Rising cost of raw material and arability of raw material Weakness 2. Difficult to maintain profitability due to market fluctuations
1. Rising income levels of Indian Population 2. Joint ventures and Acquisition for boosting its growth 3. Pan India presence for steady income and growths Opportunity 4. Rapid urbanization for its growth
1. Excessive government regulation and taxes 2. Absence of central regulatory authority Threats 3. Constraint of fund
4. Immense competition
Competition
1. DLF 2. Vascon Competitors 3. Hiranandani
doc_915128520.docx
SWOT ANALYSIS OF BRIGADE GROUP
Brigade Group
Parent Company
Brigade group
Property developers and management in residential , retail, commercial Category and Hospitality
Sector
Real Estate
Tagline/ Slogan
For a better quality of life; Invest well, Invest in Brigade
USP
Innovation, Quality and trust
STP
Segment
Major cities and metros
Target Group
High to medium level income group looking for luxury and comfort
Positioning
Spacious Luxury Apartments
SWOT Analysis
1. Well diversified portfolio of the company 2. Brigade has major award winner in past with Eminent Developer’ Award Realty Plus Excellence Awards 3. Increasing geographical presence Strength 4. Strategic growth through JV e.g. JV with Singapore govt.
1. Rising cost of raw material and arability of raw material Weakness 2. Difficult to maintain profitability due to market fluctuations
1. Rising income levels of Indian Population 2. Joint ventures and Acquisition for boosting its growth 3. Pan India presence for steady income and growths Opportunity 4. Rapid urbanization for its growth
1. Excessive government regulation and taxes 2. Absence of central regulatory authority Threats 3. Constraint of fund
4. Immense competition
Competition
1. DLF 2. Vascon Competitors 3. Hiranandani
doc_915128520.docx