Description
SWOT ANALYSIS OF BRF BRASIL FOOD
BRF-Brasil Foods
Parent Company
Merger between Perdigão S.A. and Sadia
Category
Food Processing &Beverages
Sector
Food and Beverages
Tagline/ Slogan
We love to cook for you
USP
Maintaining leadership in low costs in increasingly global market STP
Business segment it caters toFresh Food, Prepared and Processed Segment Food, Dairy products
Consumers of Specialty Food/Gourmet Cuisine mostly involving meat Target Group products
Positioning
Offer the best product at a fair price SWOT Analysis
1. Strong financial position and good presence in the food and beverages segment 2. Expanding Market Share globally 3. Diverse Product portfolio catering to a big segment 4. Good availability owing to a strong Supply Chain Network 5. Dominant Market Position having over 120,000 employees globally Strength 6. The brand is present in over 100+ countries
1. Despite having a strong global presence, the brand recall is subdued compared to other brands 2. The brand has limited penetration in the emerging economies, Weakness which are huge potential markets
1.Growing Organic Food Market and customer preferences for quality food 2.Globalexpansion to emerging economies Opportunity 3. Acquisition of small brands and global tie-ups
1.Stringent Government Regulations 2.Increasing competition from existing players Threats 3.Fluctuating globals prices can affect operations Competition
1. JBS 2. Marfrig 3. Tyson Foods Competitors 4. Bunge Limited
doc_106603541.docx
SWOT ANALYSIS OF BRF BRASIL FOOD
BRF-Brasil Foods
Parent Company
Merger between Perdigão S.A. and Sadia
Category
Food Processing &Beverages
Sector
Food and Beverages
Tagline/ Slogan
We love to cook for you
USP
Maintaining leadership in low costs in increasingly global market STP
Business segment it caters toFresh Food, Prepared and Processed Segment Food, Dairy products
Consumers of Specialty Food/Gourmet Cuisine mostly involving meat Target Group products
Positioning
Offer the best product at a fair price SWOT Analysis
1. Strong financial position and good presence in the food and beverages segment 2. Expanding Market Share globally 3. Diverse Product portfolio catering to a big segment 4. Good availability owing to a strong Supply Chain Network 5. Dominant Market Position having over 120,000 employees globally Strength 6. The brand is present in over 100+ countries
1. Despite having a strong global presence, the brand recall is subdued compared to other brands 2. The brand has limited penetration in the emerging economies, Weakness which are huge potential markets
1.Growing Organic Food Market and customer preferences for quality food 2.Globalexpansion to emerging economies Opportunity 3. Acquisition of small brands and global tie-ups
1.Stringent Government Regulations 2.Increasing competition from existing players Threats 3.Fluctuating globals prices can affect operations Competition
1. JBS 2. Marfrig 3. Tyson Foods Competitors 4. Bunge Limited
doc_106603541.docx