Description
SWOT ANALYSIS OF BREGUET
Breguet
Parent Company
The Swatch group
Category
Watches and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Depuis 1775
Leader of numerous watch-making technologies especially the USP tourbillon STP
Segment
High Income group
Target Group
Culturally aware high income men and women
Positioning
A watch brand with a history attached to every timepiece SWOT Analysis
1. Produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies 2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches 3. Part of the Swatch group that has 28,000 employees across 50 countries 4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity) 5. Since 1999, Breguet has registered over 100 patents in watch Strength technology
1. The positioning of the brand and its association with history and culture can cause limitations in terms of varieties of design Weakness 2. Limited market share growth due to competition
1. Can expand its product base in the crystal quartz watch category 2.High growth observed in luxury segment in developing economies 3. High spending power of people Opportunity 4. More advertising would help increasing brand awareness
1.Breguet faces competition in the luxury segment with new designs from its competitors 2. Instability surrounding the Euro has affected the spending costs by Threats the brand Competition
1. Tag Heur 2. Cartier Competitors 3. Rolex
doc_687811744.docx
SWOT ANALYSIS OF BREGUET
Breguet
Parent Company
The Swatch group
Category
Watches and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Depuis 1775
Leader of numerous watch-making technologies especially the USP tourbillon STP
Segment
High Income group
Target Group
Culturally aware high income men and women
Positioning
A watch brand with a history attached to every timepiece SWOT Analysis
1. Produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies 2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches 3. Part of the Swatch group that has 28,000 employees across 50 countries 4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity) 5. Since 1999, Breguet has registered over 100 patents in watch Strength technology
1. The positioning of the brand and its association with history and culture can cause limitations in terms of varieties of design Weakness 2. Limited market share growth due to competition
1. Can expand its product base in the crystal quartz watch category 2.High growth observed in luxury segment in developing economies 3. High spending power of people Opportunity 4. More advertising would help increasing brand awareness
1.Breguet faces competition in the luxury segment with new designs from its competitors 2. Instability surrounding the Euro has affected the spending costs by Threats the brand Competition
1. Tag Heur 2. Cartier Competitors 3. Rolex
doc_687811744.docx