Description
SWOT ANALYSIS OF BOUNTY
Bounty
Parent Company
Mars
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Paradise Dram
USP
Coconut chocolate which is a global brand
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Best coconut filled chocolate
SWOT Analysis
1.Excellent brand name and brand presence 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand Strength 5.Only major chocolate brand offering coconut based flavour
1.Slightly higher priced as compared to other branded chocolates Weakness 2.Limited brand presence in emerging markets
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1. Cadburys 5 Star 2. Milkybar Competitors 3. Coconut based sweets
doc_890848371.docx
SWOT ANALYSIS OF BOUNTY
Bounty
Parent Company
Mars
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Paradise Dram
USP
Coconut chocolate which is a global brand
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Best coconut filled chocolate
SWOT Analysis
1.Excellent brand name and brand presence 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand Strength 5.Only major chocolate brand offering coconut based flavour
1.Slightly higher priced as compared to other branded chocolates Weakness 2.Limited brand presence in emerging markets
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1. Cadburys 5 Star 2. Milkybar Competitors 3. Coconut based sweets
doc_890848371.docx