Description
SWOT ANALYSIS OF BOUCHERON
Boucheron
Parent Company
Boucheron
Category
Jeweler and luxury gifts
Sector
Lifestyle and retail
Tagline/ Slogan
More than a perfume, jewel
USP
Flawless craftsmanship STP
Segment
Women preferring elegant luxury accessories
Target Group
Urban upper class women
Positioning
Innovative style and excellent designs SWOT Analysis
1.Centuries of experience and expertise in jeweler designing and manufacturing 2. 35 directly operated stores and also online portal is used to cater the customers 3. They have created the jewellery designs for Queen Elizabeth and other such elite class 4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize Strength 5. Strong brand reputation
1.Contemporary fashion is Light weight jewellery Weakness 2.Extremely nice market and limited global penetration
1. Going global should be there, since more economically growing countries are there. Opportunity 2. Start endorsing in participating or associating with some social
gatherings, so that brand recall is there. 3. Many people are aware of buying the jeweler online
1. Competition is there from Local vendors, Established players and online portals also. 2.Inflation and prices of gold are increasing Threats 3. People taste changes. Competition
1. Bulgari 2.Tiffany and Co. Competitors 3.Chopard
doc_484097034.docx
SWOT ANALYSIS OF BOUCHERON
Boucheron
Parent Company
Boucheron
Category
Jeweler and luxury gifts
Sector
Lifestyle and retail
Tagline/ Slogan
More than a perfume, jewel
USP
Flawless craftsmanship STP
Segment
Women preferring elegant luxury accessories
Target Group
Urban upper class women
Positioning
Innovative style and excellent designs SWOT Analysis
1.Centuries of experience and expertise in jeweler designing and manufacturing 2. 35 directly operated stores and also online portal is used to cater the customers 3. They have created the jewellery designs for Queen Elizabeth and other such elite class 4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize Strength 5. Strong brand reputation
1.Contemporary fashion is Light weight jewellery Weakness 2.Extremely nice market and limited global penetration
1. Going global should be there, since more economically growing countries are there. Opportunity 2. Start endorsing in participating or associating with some social
gatherings, so that brand recall is there. 3. Many people are aware of buying the jeweler online
1. Competition is there from Local vendors, Established players and online portals also. 2.Inflation and prices of gold are increasing Threats 3. People taste changes. Competition
1. Bulgari 2.Tiffany and Co. Competitors 3.Chopard
doc_484097034.docx