Description
SWOT ANALYSIS OF BOSTON RED SOX
Boston Red Sox
Parent Company
Fenway Sports Group
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A highly successful MLB franchise with a huge fan base
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Positioning
Successful franchise with a huge and loyal fan base
SWOT Analysis
1. Huge and loyal fan base, which resulted in every home game since May 2003 being sold out 2. One of the most successful teams in MLB history 3. Winner of the World Series Finals twice in the last 10 years 4. Well Documented rivalry with New York Yankees Strength 5. Strong brand name and a stable financial performance
1.Small capacity of their home stadium as compared to other successful franchises 2.Not having a global fan base 3.Not winning a championship for 86 years until the drought ended in Weakness 2004 have led to a loss of fans
1.Tap the global fan base by better merchandising and opening academies Opportunity 2.Attract top players and keep winning consistently
1.Threat of top players leaving the franchise Threats 2.Threat from its competitors like New York yankees
Competition
1.New York Yankees 2.Los Angeles Dodgers Competitors 3.Chicago Cubs
doc_211251999.docx
SWOT ANALYSIS OF BOSTON RED SOX
Boston Red Sox
Parent Company
Fenway Sports Group
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A highly successful MLB franchise with a huge fan base
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Positioning
Successful franchise with a huge and loyal fan base
SWOT Analysis
1. Huge and loyal fan base, which resulted in every home game since May 2003 being sold out 2. One of the most successful teams in MLB history 3. Winner of the World Series Finals twice in the last 10 years 4. Well Documented rivalry with New York Yankees Strength 5. Strong brand name and a stable financial performance
1.Small capacity of their home stadium as compared to other successful franchises 2.Not having a global fan base 3.Not winning a championship for 86 years until the drought ended in Weakness 2004 have led to a loss of fans
1.Tap the global fan base by better merchandising and opening academies Opportunity 2.Attract top players and keep winning consistently
1.Threat of top players leaving the franchise Threats 2.Threat from its competitors like New York yankees
Competition
1.New York Yankees 2.Los Angeles Dodgers Competitors 3.Chicago Cubs
doc_211251999.docx