Description
SWOT ANALYSIS OF BOSTON PROPERTIES
Boston Properties
Parent Company
Boston Property
Owner , manager and Developer of residential and commercial Category property
Sector
Real Estate Investment trust
Experienced leadership, Anchored by over three decade of office Tagline/ Slogan experience.
USP
First class property and service
STP
Segment
Major cities in China
Target Group
High-end and sizable middle-class residential , Corporate, Firms
Positioning
Premier property
SWOT Analysis
1 Presence in growing and strong markets 2. Occupancy rate are Higher than other competitors. 3. The company maintains a strong liquidity position Strength 4. It has legal tenants with large, high-profile firms.
Weakness
1. Over dependence on higher income segment
1. Opportunities of acquisition for its growth 2. Opportunities to tap Asian Market Opportunity 3. In the development of other portfolio of real estate.
1. Stringent environmental regulations 2. The credit market crisis Threats 3. Immense competition
Competition
1. Beacon Capital partners 2. Bresler and Reiner Competitors 3. Brookfield office property
doc_456189270.docx
SWOT ANALYSIS OF BOSTON PROPERTIES
Boston Properties
Parent Company
Boston Property
Owner , manager and Developer of residential and commercial Category property
Sector
Real Estate Investment trust
Experienced leadership, Anchored by over three decade of office Tagline/ Slogan experience.
USP
First class property and service
STP
Segment
Major cities in China
Target Group
High-end and sizable middle-class residential , Corporate, Firms
Positioning
Premier property
SWOT Analysis
1 Presence in growing and strong markets 2. Occupancy rate are Higher than other competitors. 3. The company maintains a strong liquidity position Strength 4. It has legal tenants with large, high-profile firms.
Weakness
1. Over dependence on higher income segment
1. Opportunities of acquisition for its growth 2. Opportunities to tap Asian Market Opportunity 3. In the development of other portfolio of real estate.
1. Stringent environmental regulations 2. The credit market crisis Threats 3. Immense competition
Competition
1. Beacon Capital partners 2. Bresler and Reiner Competitors 3. Brookfield office property
doc_456189270.docx