Description
SWOT ANALYSIS OF BOSTON CELTICS
Boston Celtics
Parent Company
Boston Basketball Partners L.L.C.
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Most successful team in NBA history with many titles
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
Most successful NBA team with a loyal fan base
SWOT Analysis
1. Most successful NBA team in history 2. Loyal and huge fan base in USA 3. Well documented rivalry against LA Lakers 4. Presence of world class players Strength 5. Excellent broadcasting and merchandising
1.Haven’t been as successful in the last 10 -15 years Weakness 2.Does not have a global fan base
1.Tap the global fan base 2.Attract and retain the top players Opportunity 3.Open academies across the world to increase its brand equity
1.Threat of rivals stealing the limelight from them Threats 2.Threat of top players leaving the franchise
Competition
1.LA Lakers 2.Philadelphia 76ers Competitors 3.Detroit Pistons
doc_163633229.docx
SWOT ANALYSIS OF BOSTON CELTICS
Boston Celtics
Parent Company
Boston Basketball Partners L.L.C.
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Most successful team in NBA history with many titles
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
Most successful NBA team with a loyal fan base
SWOT Analysis
1. Most successful NBA team in history 2. Loyal and huge fan base in USA 3. Well documented rivalry against LA Lakers 4. Presence of world class players Strength 5. Excellent broadcasting and merchandising
1.Haven’t been as successful in the last 10 -15 years Weakness 2.Does not have a global fan base
1.Tap the global fan base 2.Attract and retain the top players Opportunity 3.Open academies across the world to increase its brand equity
1.Threat of rivals stealing the limelight from them Threats 2.Threat of top players leaving the franchise
Competition
1.LA Lakers 2.Philadelphia 76ers Competitors 3.Detroit Pistons
doc_163633229.docx