Description
SWOT ANALYSIS OF BOOPROO
BooProo
Parent Company
Lotte India Corporation Ltd.
Category
Confectionary
Sector
Food and beverages
Tagline/ Slogan
BooProo - Liquid Filled Bubble Gum
USP
Liquid filled chewing gum STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Liquid filled bubble gum in exciting flavours for kids SWOT Analysis
1. Innovation in the form of liquid filled chewing gum 2. Variety in terms of flavours-mixed fruit, strawberry and cola 3. Packaging in colorful wrappers to attract kids Strength 4.Quality product which is priced low
1. Bubble gum considered unhealthy and dentists advise against it 2. Market penetration and brand recall is low Weakness 3.Distribution network is not very extensive
1.Better product packaging and more marketing 2.Sugar free variant Opportunity 3.Untapped rural markets
1.Threat from chewing gums like orbit which can attract both adults Threats as well as children 2.Competition from international brands
3.Competition from domestic and local manufacturers Competition
1.Center Fresh 2.Orbit chewing gum Competitors 3.Big Babol
doc_267749246.docx
SWOT ANALYSIS OF BOOPROO
BooProo
Parent Company
Lotte India Corporation Ltd.
Category
Confectionary
Sector
Food and beverages
Tagline/ Slogan
BooProo - Liquid Filled Bubble Gum
USP
Liquid filled chewing gum STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Liquid filled bubble gum in exciting flavours for kids SWOT Analysis
1. Innovation in the form of liquid filled chewing gum 2. Variety in terms of flavours-mixed fruit, strawberry and cola 3. Packaging in colorful wrappers to attract kids Strength 4.Quality product which is priced low
1. Bubble gum considered unhealthy and dentists advise against it 2. Market penetration and brand recall is low Weakness 3.Distribution network is not very extensive
1.Better product packaging and more marketing 2.Sugar free variant Opportunity 3.Untapped rural markets
1.Threat from chewing gums like orbit which can attract both adults Threats as well as children 2.Competition from international brands
3.Competition from domestic and local manufacturers Competition
1.Center Fresh 2.Orbit chewing gum Competitors 3.Big Babol
doc_267749246.docx