Description
SWOT ANALYSIS OF BOOMER CHEWING GUM
Boomer Chewing Gum
Parent Company
Wrigley
Category
Confectionary
Sector
Food and Beverages
Tagline/ Slogan
Boom Boom Boomer
USP
Bubble gum STP
Segment
Chewing gum for children
Target Group
Young kids who want to have a flavored chewing experience
Positioning
A bubble gum which swells like no other SWOT Analysis
1. Advertising which has a good recall value 2. Attractive packaging 3. Wrigley products have a good quality perception 4. Good distribution and availability of the product Strength 5. Strong brand name of the parent company adds value
1. Advertising has weakened across years 2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums Weakness 3. Jellies have eaten into the share of chewing gums
1. Try more of non-traditional marketing procedures like center fresh Opportunity 2.Try introducing a chewing gum (flanking variant).
Threats
1. Too many smaller players coming up with their products
2. Complementary offers don’t really work as much as they did earli er Competition
1. Center Fresh Competitors 2. Big Babol
doc_195402559.docx
SWOT ANALYSIS OF BOOMER CHEWING GUM
Boomer Chewing Gum
Parent Company
Wrigley
Category
Confectionary
Sector
Food and Beverages
Tagline/ Slogan
Boom Boom Boomer
USP
Bubble gum STP
Segment
Chewing gum for children
Target Group
Young kids who want to have a flavored chewing experience
Positioning
A bubble gum which swells like no other SWOT Analysis
1. Advertising which has a good recall value 2. Attractive packaging 3. Wrigley products have a good quality perception 4. Good distribution and availability of the product Strength 5. Strong brand name of the parent company adds value
1. Advertising has weakened across years 2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums Weakness 3. Jellies have eaten into the share of chewing gums
1. Try more of non-traditional marketing procedures like center fresh Opportunity 2.Try introducing a chewing gum (flanking variant).
Threats
1. Too many smaller players coming up with their products
2. Complementary offers don’t really work as much as they did earli er Competition
1. Center Fresh Competitors 2. Big Babol
doc_195402559.docx