Description
SWOT ANALYSIS OF BONNIER PUBLISHING
Bonnier Publishing
Parent Company
Bonnier Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Continuously reinvent media
USP
We create, select and refine a world of knowledge and stories.
STP
Segment
All kinds of publishing
Target Group
Books, magazines and newspapers
Positioning
A brand that provides accurate stories and information
SWOT Analysis
1. A part of Bonnier Group, a 200 year historic company 2. It is the eighth largest publisher in the world 3. It has 15 companies and many brands which publish in 17 countries 4. A global company with high stake in media and entertainment Strength 5. Strong brand name and a stable financial performance
1. The company is more segmented and flow of information is difficult 2.Growth is only through acquisitions Weakness 3.More emphasis is on magazines and other segments are ill invested
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due Threats to high margins
Competition
1. Egmont Group 2. Thomson Reutors Competitors 3.Metro International S.A.
doc_391859548.docx
SWOT ANALYSIS OF BONNIER PUBLISHING
Bonnier Publishing
Parent Company
Bonnier Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Continuously reinvent media
USP
We create, select and refine a world of knowledge and stories.
STP
Segment
All kinds of publishing
Target Group
Books, magazines and newspapers
Positioning
A brand that provides accurate stories and information
SWOT Analysis
1. A part of Bonnier Group, a 200 year historic company 2. It is the eighth largest publisher in the world 3. It has 15 companies and many brands which publish in 17 countries 4. A global company with high stake in media and entertainment Strength 5. Strong brand name and a stable financial performance
1. The company is more segmented and flow of information is difficult 2.Growth is only through acquisitions Weakness 3.More emphasis is on magazines and other segments are ill invested
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due Threats to high margins
Competition
1. Egmont Group 2. Thomson Reutors Competitors 3.Metro International S.A.
doc_391859548.docx