Description
SWOT ANALYSIS OF BOGNER
Bogner
Parent Company
Willy Bogner, Jr
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Fashion that rejuvenates elegance
USP
Dynamism, modern and refined comfort along with high quality STP
People from different places of the world having a taste for chic and Segment comfortable fashion
Target Group
People with high purchasing power and a classy attitude
Unique combination of high innovation ,functional perfection and a Positioning chic yet classy look SWOT Analysis
1. They have expanded in all possible areas of retail 2. Have become a high established brand all around the world 3.They are a perfect global lifestyle brand and endorsed by celebrities who match the brands image 4. Respecting the environment and taking up a stand to be ecologically friendly and to have sustainable production 5.60 stores around the World of which 12 are own stores 48 are franchisee stores plus 9 outlet stores, these are present in about 35 different countries 6. Customer base- 6500 dealers worldwide including licenses for Strength perfumes, eyes etc
Weakness
1.Being in all the different retail markets they can’t concentrate on one alone
2.Small workforce means limited growth as compared to retail giants
1. Fascination for comfortable sports fashion wear 2.Entering into the land of movies and film festivals 3.Expand into more categories of apparel leaving behind the sporty tag 4. Futuristic and innovative fashionable apparel into emerging Opportunity economies as well
1.Other brands targeting the same target groups especially the innumerable perfume brands in the market 2.Brands who have a more established name in the market relating Threats to their chic and sporty Bogner women clothes Competition
1. Burlington 2.Burberry Competitors 3.Killy
doc_609561768.docx
SWOT ANALYSIS OF BOGNER
Bogner
Parent Company
Willy Bogner, Jr
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Fashion that rejuvenates elegance
USP
Dynamism, modern and refined comfort along with high quality STP
People from different places of the world having a taste for chic and Segment comfortable fashion
Target Group
People with high purchasing power and a classy attitude
Unique combination of high innovation ,functional perfection and a Positioning chic yet classy look SWOT Analysis
1. They have expanded in all possible areas of retail 2. Have become a high established brand all around the world 3.They are a perfect global lifestyle brand and endorsed by celebrities who match the brands image 4. Respecting the environment and taking up a stand to be ecologically friendly and to have sustainable production 5.60 stores around the World of which 12 are own stores 48 are franchisee stores plus 9 outlet stores, these are present in about 35 different countries 6. Customer base- 6500 dealers worldwide including licenses for Strength perfumes, eyes etc
Weakness
1.Being in all the different retail markets they can’t concentrate on one alone
2.Small workforce means limited growth as compared to retail giants
1. Fascination for comfortable sports fashion wear 2.Entering into the land of movies and film festivals 3.Expand into more categories of apparel leaving behind the sporty tag 4. Futuristic and innovative fashionable apparel into emerging Opportunity economies as well
1.Other brands targeting the same target groups especially the innumerable perfume brands in the market 2.Brands who have a more established name in the market relating Threats to their chic and sporty Bogner women clothes Competition
1. Burlington 2.Burberry Competitors 3.Killy
doc_609561768.docx