Description
SWOT ANALYSIS OF BMW
BMW
Parent Company
BMW
Category
Luxury Sedan, SUV
Sector
Automobiles
Tagline/ Slogan
Ultimate Driving machine; Sheer Driving Pleasure
Technologically advanced and luxurious product portfolio delivering USP ultimate driving experience
STP
Segment
Luxury Segment for affluent customers
Target Group
Targeted towards professionals and rich families
Positioned as eco-friendly and technologically advanced company which inculcates innovation in the products to provide an exhilarating Positioning driving experience
Product Portfolio
BMW 3 SERIES BMW 5 SERIES BMW 7 SERIES BMW X3 BMW X5 BMW X6
Brands
SWOT Analysis
1.Constant Product Innovations and technological advancements 2.Diversified portfolio including SUVs and Luxury Sedans as well as sports car 3. Most of the cars are equipped with iDrive, an in-car infotainment system, which connects all the inner functionalities and capabilities 4. Great Styling and elegant interiors 5. One of the oldest car manufacturers and have strong market presence and legacy 6. Diversification in business through brands like Mini and Motorrad as well as Husqvarna 7. Excellent advertising and top of the mind luxury brand, also involved in motorsport and sponsorship of global events 8. Nearly 100,000 employees and produces approx 1.5 million cars Strength per annum
1. Strong competition from other luxury manufacturers means constant fight for market share 2. Being a popular brand, minor controversies are blown out of Weakness proportion which affects the image
1.Expanding automobile market and available space for competitors 2.Increasing the offered product portfolio along with diversification 3. The reputation and brand identity earned by so many years of existence, can be leveraged to acquire new customers 4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various Opportunity countries
1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors
Competition
1. Audi 2. Mercedes 3. Volkswagen 4. Honda Competitors 5. Porsche
doc_762858759.docx
SWOT ANALYSIS OF BMW
BMW
Parent Company
BMW
Category
Luxury Sedan, SUV
Sector
Automobiles
Tagline/ Slogan
Ultimate Driving machine; Sheer Driving Pleasure
Technologically advanced and luxurious product portfolio delivering USP ultimate driving experience
STP
Segment
Luxury Segment for affluent customers
Target Group
Targeted towards professionals and rich families
Positioned as eco-friendly and technologically advanced company which inculcates innovation in the products to provide an exhilarating Positioning driving experience
Product Portfolio
BMW 3 SERIES BMW 5 SERIES BMW 7 SERIES BMW X3 BMW X5 BMW X6
Brands
SWOT Analysis
1.Constant Product Innovations and technological advancements 2.Diversified portfolio including SUVs and Luxury Sedans as well as sports car 3. Most of the cars are equipped with iDrive, an in-car infotainment system, which connects all the inner functionalities and capabilities 4. Great Styling and elegant interiors 5. One of the oldest car manufacturers and have strong market presence and legacy 6. Diversification in business through brands like Mini and Motorrad as well as Husqvarna 7. Excellent advertising and top of the mind luxury brand, also involved in motorsport and sponsorship of global events 8. Nearly 100,000 employees and produces approx 1.5 million cars Strength per annum
1. Strong competition from other luxury manufacturers means constant fight for market share 2. Being a popular brand, minor controversies are blown out of Weakness proportion which affects the image
1.Expanding automobile market and available space for competitors 2.Increasing the offered product portfolio along with diversification 3. The reputation and brand identity earned by so many years of existence, can be leveraged to acquire new customers 4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various Opportunity countries
1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors
Competition
1. Audi 2. Mercedes 3. Volkswagen 4. Honda Competitors 5. Porsche
doc_762858759.docx