Description
SWOT ANALYSIS OF BMW X6
BMW X6 Parent Company Category Sector Tagline/ Slogan BMW Sports activity Coupe Automobiles Joy knows no compromises World’s first sports activity coupe combining attributes of a SUV and coupe which provides a combination of performance and athletic design STP Segment Target Group Sports activity coupe Targeted towards professionals and affluent families Positioned as a sports activity coupe providing comfortable ride and equipped with luxuries SWOT Analysis 1.Sporty looks & design 2.Most efficient engine delivering powerful and refined power in the segment 3. Equipped with dynamic performance control & innovative steering, providing quality driving experience 4.Equipped with world class safety features like adaptive headlights providing better visibility, cameras and many more 5. Popular choice among SUV lovers globally Strength Weakness 6. Strong brand recall and good advertising 1.High maintenance and handling cost owing to being a luxury
USP
Positioning
brand, and also has limited market share due to competition 2.Lesser conspicuous variations in the variants 1. Relatively newer segment 2.High possibility to develop X6 as a cult brand due to uniqueness 3. Increasing manufacturing capabilities Opportunity 4. Augmenting the distribution and service network in various countries 1.Possibility of rejection from customers who seek basic utilities 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi RS5 2. jaguar XJ Competitors 3. Volkswagen Phaeton
doc_644790199.docx
SWOT ANALYSIS OF BMW X6
BMW X6 Parent Company Category Sector Tagline/ Slogan BMW Sports activity Coupe Automobiles Joy knows no compromises World’s first sports activity coupe combining attributes of a SUV and coupe which provides a combination of performance and athletic design STP Segment Target Group Sports activity coupe Targeted towards professionals and affluent families Positioned as a sports activity coupe providing comfortable ride and equipped with luxuries SWOT Analysis 1.Sporty looks & design 2.Most efficient engine delivering powerful and refined power in the segment 3. Equipped with dynamic performance control & innovative steering, providing quality driving experience 4.Equipped with world class safety features like adaptive headlights providing better visibility, cameras and many more 5. Popular choice among SUV lovers globally Strength Weakness 6. Strong brand recall and good advertising 1.High maintenance and handling cost owing to being a luxury
USP
Positioning
brand, and also has limited market share due to competition 2.Lesser conspicuous variations in the variants 1. Relatively newer segment 2.High possibility to develop X6 as a cult brand due to uniqueness 3. Increasing manufacturing capabilities Opportunity 4. Augmenting the distribution and service network in various countries 1.Possibility of rejection from customers who seek basic utilities 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi RS5 2. jaguar XJ Competitors 3. Volkswagen Phaeton
doc_644790199.docx