Description
SWOT ANALYSIS OF BMW X5
BMW X5 Parent Company Category Sector Tagline/ Slogan BMW SUV Automobiles Taking the lead A luxury SUV which provides luxury and comfort along with smooth handling STP Segment Target Group Luxury SUV Targeted towards professionals and affluent families Positioned as a comfortable and luxurious SUV equipped with latest technologies SWOT Analysis 1. 8 speed automatic transmission providing smoother transmission and superior power delivery 2. Equipped with cameras providing clear view of any driving situation 3. Possesses good off-roading capabilities 4.Elegant and spacious interiors Strength 5. Good brand recall due to advertising and marketing activities 1.High maintenance and handling costbeing a premium SUV Weakness 2. Limited market share due to niche segment and intense competition
USP
Positioning
1.Leveraging the updated and innovative technology to persuade new customers 2.Increasing per capita income and purchasing capability of potential customer base 3. Good brand equity in the luxury SUV segment 4. Increasing manufacturing capabilities Opportunity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Limited customer base for luxury SUV 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi Q5 2. Land Rover Range Rover Evoque Competitors 3. Volvo XC 90
doc_389117912.docx
SWOT ANALYSIS OF BMW X5
BMW X5 Parent Company Category Sector Tagline/ Slogan BMW SUV Automobiles Taking the lead A luxury SUV which provides luxury and comfort along with smooth handling STP Segment Target Group Luxury SUV Targeted towards professionals and affluent families Positioned as a comfortable and luxurious SUV equipped with latest technologies SWOT Analysis 1. 8 speed automatic transmission providing smoother transmission and superior power delivery 2. Equipped with cameras providing clear view of any driving situation 3. Possesses good off-roading capabilities 4.Elegant and spacious interiors Strength 5. Good brand recall due to advertising and marketing activities 1.High maintenance and handling costbeing a premium SUV Weakness 2. Limited market share due to niche segment and intense competition
USP
Positioning
1.Leveraging the updated and innovative technology to persuade new customers 2.Increasing per capita income and purchasing capability of potential customer base 3. Good brand equity in the luxury SUV segment 4. Increasing manufacturing capabilities Opportunity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Limited customer base for luxury SUV 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi Q5 2. Land Rover Range Rover Evoque Competitors 3. Volvo XC 90
doc_389117912.docx