Description
SWOT ANALYSIS OF BMW X3
BMW X3 Parent Company Category Sector Tagline/ Slogan BMW SUV Automobiles Any Road, Any Time A luxury SUV which is muscular in looks, delivers powerful engine performance and equipped with world class safety STP Segment Target Group Luxury SUV Targeted towards professionals and affluent families Positioned as a muscular SUV providing comfortable ride and equipped with luxuries SWOT Analysis 1.Good ground clearance and driver visibility 2.Good fuel efficiency if compared to same segment competitors 3. Possesses good off-roading capabilities 4.Elegant and detailed interiors 5. Popular SUV Choice among the upper class Strength 6. Good advertising and branding through TVCs and print ads 1. Stiff competition from other luxury SUVs means limited market share Weakness 2. Still hasn't established itself as a superior SUV brand compared to leading SUV brands
USP
Positioning
1.Expanding automobile market and available space for competitors 2.Increasing per capita income and purchasing capability of potential customer base 3. Good brand equity in the luxury SUV segment 4. Increasing manufacturing capabilities Opportunity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi Q5 2. Land Rover Range Rover Evoque Competitors 3. Volvo XC 90
doc_415149646.docx
SWOT ANALYSIS OF BMW X3
BMW X3 Parent Company Category Sector Tagline/ Slogan BMW SUV Automobiles Any Road, Any Time A luxury SUV which is muscular in looks, delivers powerful engine performance and equipped with world class safety STP Segment Target Group Luxury SUV Targeted towards professionals and affluent families Positioned as a muscular SUV providing comfortable ride and equipped with luxuries SWOT Analysis 1.Good ground clearance and driver visibility 2.Good fuel efficiency if compared to same segment competitors 3. Possesses good off-roading capabilities 4.Elegant and detailed interiors 5. Popular SUV Choice among the upper class Strength 6. Good advertising and branding through TVCs and print ads 1. Stiff competition from other luxury SUVs means limited market share Weakness 2. Still hasn't established itself as a superior SUV brand compared to leading SUV brands
USP
Positioning
1.Expanding automobile market and available space for competitors 2.Increasing per capita income and purchasing capability of potential customer base 3. Good brand equity in the luxury SUV segment 4. Increasing manufacturing capabilities Opportunity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi Q5 2. Land Rover Range Rover Evoque Competitors 3. Volvo XC 90
doc_415149646.docx