Description
SWOT ANALYSIS OF BMW 7 SERIES
BMW 7 series Parent Company Category Sector Tagline/ Slogan USP BMW Luxury Sedan Automobiles A class unto itself Ultimate luxury and comfort for the elite class STP Segment Luxury Sedan for businessmen& professionals of elite class Targeted towards businessmen& professionals who would prefer international brand of elite level Positioned as a luxury sedan & cruiser delivering good performance and luxury of world class level SWOT Analysis 1.Customization available for customers 2.Wide wheel base provides extended rear legroom space 3. Excellent styling & design 4.A good cruiser providing excellent handling even at high speeds Strength 5. Positive brand identity due to concentrated marketing efforts 1. The brand faces tough competition and is a small segment hence limited market share Weakness Opportunity 2. Being a premium car, maintainence and servicing costs are high 1.Increasing market share due to youth orientation
Target Group
Positioning
2.Increasing per capita income and purchasing capability of potential customer base 3. Opportunity to leverage brand identity 4. Increasing manufacturing plants & augmenting current production capacity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Competition from other automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Jaguar XJ 2. Mercedes R class 3. Audi A8 Competitors 4. Volkswagen Phaeton
doc_418304665.docx
SWOT ANALYSIS OF BMW 7 SERIES
BMW 7 series Parent Company Category Sector Tagline/ Slogan USP BMW Luxury Sedan Automobiles A class unto itself Ultimate luxury and comfort for the elite class STP Segment Luxury Sedan for businessmen& professionals of elite class Targeted towards businessmen& professionals who would prefer international brand of elite level Positioned as a luxury sedan & cruiser delivering good performance and luxury of world class level SWOT Analysis 1.Customization available for customers 2.Wide wheel base provides extended rear legroom space 3. Excellent styling & design 4.A good cruiser providing excellent handling even at high speeds Strength 5. Positive brand identity due to concentrated marketing efforts 1. The brand faces tough competition and is a small segment hence limited market share Weakness Opportunity 2. Being a premium car, maintainence and servicing costs are high 1.Increasing market share due to youth orientation
Target Group
Positioning
2.Increasing per capita income and purchasing capability of potential customer base 3. Opportunity to leverage brand identity 4. Increasing manufacturing plants & augmenting current production capacity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Competition from other automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Jaguar XJ 2. Mercedes R class 3. Audi A8 Competitors 4. Volkswagen Phaeton
doc_418304665.docx