Description
SWOT ANALYSIS OF BMW 5 SERIES
BMW 5 series
Parent Company
BMW
Category
Luxury Sedan
Sector
Automobiles
Tagline/ Slogan
Taking the lead
Wide range of variants delivering good performance and equipped USP with elegant interiors STP
Segment
Luxury Sedan for executives & professionals
Targeted towards young executives & professionals who would prefer Target Group international brand
Positioned as a luxury sedan delivering good performance along with Positioning attractive interiors and dynamic exteriors SWOT Analysis
1.Available in sporty and classic models 2.Comfortable rear space providing spacious headroom and legroom 3. Delivers good fuel efficiency when compared with same segment competitors’ cars 4.Smooth transmission and good handling Strength 5. Positive brand identity due to concentrated marketing efforts
1.High maintenance and handling costsince it is a premium car 2. Despite a strong brand presence, market share limited due to Weakness competition
1.Increasing market share due to youth orientation 2.Increasing per capita income and purchasing capability of potential customer base 3. Opportunity to leverage brand identity 4. Increasing manufacturing plants & augmenting current production capacity 5. Augmenting the distribution and service network in various Opportunity countries
1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition
1. Audi A6 2. Mercedes C class Competitors 3. Jaguar XF
doc_632889503.docx
SWOT ANALYSIS OF BMW 5 SERIES
BMW 5 series
Parent Company
BMW
Category
Luxury Sedan
Sector
Automobiles
Tagline/ Slogan
Taking the lead
Wide range of variants delivering good performance and equipped USP with elegant interiors STP
Segment
Luxury Sedan for executives & professionals
Targeted towards young executives & professionals who would prefer Target Group international brand
Positioned as a luxury sedan delivering good performance along with Positioning attractive interiors and dynamic exteriors SWOT Analysis
1.Available in sporty and classic models 2.Comfortable rear space providing spacious headroom and legroom 3. Delivers good fuel efficiency when compared with same segment competitors’ cars 4.Smooth transmission and good handling Strength 5. Positive brand identity due to concentrated marketing efforts
1.High maintenance and handling costsince it is a premium car 2. Despite a strong brand presence, market share limited due to Weakness competition
1.Increasing market share due to youth orientation 2.Increasing per capita income and purchasing capability of potential customer base 3. Opportunity to leverage brand identity 4. Increasing manufacturing plants & augmenting current production capacity 5. Augmenting the distribution and service network in various Opportunity countries
1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition
1. Audi A6 2. Mercedes C class Competitors 3. Jaguar XF
doc_632889503.docx