Description
SWOT ANALYSIS OF BMW 3 SERIES
BMW 3 series Parent Company Category Sector Tagline/ Slogan USP BMW Luxury Sedan Automobiles Driving enjoyment in beats per minute Spacious, Comfortable & luxurious STP Segment Luxury Sedan segment for professionals and executives Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the luxurysedan segment providing comfortable drive and spacious accommodation SWOT Analysis 1.Available in luxury, sporty and modern variant 2. Spacious legroom and headroom 3. Available in a wide range of colors 4. A strong road presence and brand identity 5. Has become a popular luxury car choice for upper class luxury owners Strength 6. Excellent marketing and brand visibility through print ads, online ads and TVCs 1. Intense competition from other luxury competitors means market share is limited Weakness 2. As it is a luxury car, sometimes maintainence costs go high
Target Group
Positioning
1.Expanding automobile market and available space for competitors 2. Looked upon as an entrant model by customers who wish to own an international branded luxury sedan 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 4. Cost reduction can lead to more competitive pricing Opportunity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi A4 2. Mercedes E Series 3. Volkswagen Passat Competitors 4. Volvo S60
doc_637850341.docx
SWOT ANALYSIS OF BMW 3 SERIES
BMW 3 series Parent Company Category Sector Tagline/ Slogan USP BMW Luxury Sedan Automobiles Driving enjoyment in beats per minute Spacious, Comfortable & luxurious STP Segment Luxury Sedan segment for professionals and executives Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the luxurysedan segment providing comfortable drive and spacious accommodation SWOT Analysis 1.Available in luxury, sporty and modern variant 2. Spacious legroom and headroom 3. Available in a wide range of colors 4. A strong road presence and brand identity 5. Has become a popular luxury car choice for upper class luxury owners Strength 6. Excellent marketing and brand visibility through print ads, online ads and TVCs 1. Intense competition from other luxury competitors means market share is limited Weakness 2. As it is a luxury car, sometimes maintainence costs go high
Target Group
Positioning
1.Expanding automobile market and available space for competitors 2. Looked upon as an entrant model by customers who wish to own an international branded luxury sedan 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 4. Cost reduction can lead to more competitive pricing Opportunity 5. Augmenting the distribution and service network in various countries 1.Increasing fuel costs 2.Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4.Product innovations and frugal engineering by competitors Competition 1. Audi A4 2. Mercedes E Series 3. Volkswagen Passat Competitors 4. Volvo S60
doc_637850341.docx