Description
SWOT ANALYSIS OF BLUETONGUE BREWERY
Bluetongue Brewery
Parent Company
SABMiller
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
One more serve
USP
Peculiar styling and advertisements STP
Segment
Youngsters, party/pub goers both men and women
Target Group
Upper middle and upper class individuals
Positioning
A beer with a mild taste SWOT Analysis
1. Better reach to the end customer 2. Taste that appeal to most of the consumers more importantly women which are largely untapped in liquor industry 3. Innovative product and high quality offering 4. Strong presence of parent company ensure good distribution and availability Strength 5. It has a capacity of 100 million litres per annum
1. High competition due to competitive pricing of the competitors and established players 2.Not as readily available as most of the other beers in pubs, Weakness discotheques etc.
1. Increase in demand of spirit and wine Opportunity 2. Potential RTD market
3. Tapping potential inemerging companies
1. Lesser consumer spending 2. Government regulations in taxes Threats 3.Dominant players in the market Competition
1.Knapstein Reserve Lager 2. St Peters Cinnamon Girl Competitors 3.Coopers
doc_248708778.docx
SWOT ANALYSIS OF BLUETONGUE BREWERY
Bluetongue Brewery
Parent Company
SABMiller
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
One more serve
USP
Peculiar styling and advertisements STP
Segment
Youngsters, party/pub goers both men and women
Target Group
Upper middle and upper class individuals
Positioning
A beer with a mild taste SWOT Analysis
1. Better reach to the end customer 2. Taste that appeal to most of the consumers more importantly women which are largely untapped in liquor industry 3. Innovative product and high quality offering 4. Strong presence of parent company ensure good distribution and availability Strength 5. It has a capacity of 100 million litres per annum
1. High competition due to competitive pricing of the competitors and established players 2.Not as readily available as most of the other beers in pubs, Weakness discotheques etc.
1. Increase in demand of spirit and wine Opportunity 2. Potential RTD market
3. Tapping potential inemerging companies
1. Lesser consumer spending 2. Government regulations in taxes Threats 3.Dominant players in the market Competition
1.Knapstein Reserve Lager 2. St Peters Cinnamon Girl Competitors 3.Coopers
doc_248708778.docx