Description
SWOT ANALYSIS OF BLUE NILE
Blue Nile
Parent Company
Blue Nile
Category
Jeweler and diamonds(USA)
Sector
Lifestyle and retail
A smarter way to buy diamonds; Education. Guidance. Diamonds and Tagline/ Slogan Fine Jewelry; It starts with the diamond in your mind
USP
Customization done by excellent and experienced craftsmanship STP
Men and woman with viable financial condition and who are more technologically sound and who are often purchasers from online Segment portal
Target Group
Men and Woman from an affluent class
Positioning
Exquisite designs, certified jeweler. SWOT Analysis
1. One of the largest sellers of diamonds using online interface in USA. 2. Choices of over 33,000 options in diamonds are available 3. No Inventory and space issue since they directly deal with wholesalers of the respective areas for shipping it to the end user. 4. Seasonal dynamic gift centre Strength 5. Strong brand presence in US
1. Since its online purchase, people cannot compare the product or cannot match with other products till it’s being packaged and sent 2.Many customers still have this instinct to see the product and wants Weakness the extra services the company willingly gives
1. More advertising needs to be done. 2. Use of social networking sites can be used to spread the awareness among youngsters. Opportunity 3. Going global and overseas.
1. Damage caused to problems at times of shipping 2.Spike in the prices of gold Threats 3.Prices of Fuel and euro crisis also is a threat. Competition
1. Tiffany and co 2.Signet Group – Kay Jeweler Competitors 3.Zale Jeweler stores
doc_682271663.docx
SWOT ANALYSIS OF BLUE NILE
Blue Nile
Parent Company
Blue Nile
Category
Jeweler and diamonds(USA)
Sector
Lifestyle and retail
A smarter way to buy diamonds; Education. Guidance. Diamonds and Tagline/ Slogan Fine Jewelry; It starts with the diamond in your mind
USP
Customization done by excellent and experienced craftsmanship STP
Men and woman with viable financial condition and who are more technologically sound and who are often purchasers from online Segment portal
Target Group
Men and Woman from an affluent class
Positioning
Exquisite designs, certified jeweler. SWOT Analysis
1. One of the largest sellers of diamonds using online interface in USA. 2. Choices of over 33,000 options in diamonds are available 3. No Inventory and space issue since they directly deal with wholesalers of the respective areas for shipping it to the end user. 4. Seasonal dynamic gift centre Strength 5. Strong brand presence in US
1. Since its online purchase, people cannot compare the product or cannot match with other products till it’s being packaged and sent 2.Many customers still have this instinct to see the product and wants Weakness the extra services the company willingly gives
1. More advertising needs to be done. 2. Use of social networking sites can be used to spread the awareness among youngsters. Opportunity 3. Going global and overseas.
1. Damage caused to problems at times of shipping 2.Spike in the prices of gold Threats 3.Prices of Fuel and euro crisis also is a threat. Competition
1. Tiffany and co 2.Signet Group – Kay Jeweler Competitors 3.Zale Jeweler stores
doc_682271663.docx